Calling the shots on creativity, The Gunn Report’s global index for creative excellence in advertising recently revealed their selection from the past year, featuring more than a few great goodvertising causes. Trying a more humorous take on the adopt a dog idea, Pedigree suggest a rescued pet to replace the child you lose …
Shots Fired: Gunn Report reveals goodvertising treasures Read More »
What does it mean, to use creativity for good? How can we harness the strength of storytelling, turn advertising into a tool for good, and make our work matter more? See some interviews and insights from last year’s D&AD festival on just that, soon to be repeated this year on 24th-26th April in London! See more about it here. …
Creativity for Good at the Upcoming D&AD Festival Read More »
It was a sad Super Bowl. Sad, as only Trump can say it. Saaad. On the one hand, a fast-talking, cunning clown tried to sell me stuff as ad land usually does best. On the other, I felt emotionally mistreated by a sobbing stranger playing curling with my heart. Corporate America appears not to care …
Our popular Goodvertising format carried across 40+ markets from brands like P&G and Adidas to agencies like Anomaly continues. It’s the ideal way to bring your brand or agency up-to-speed with Goodvertising and the fast moving purpose movement and through practical exercises learn how to create work that makes a difference for people & planet as …
Goodvertising Workshops: Make Your Work & Voice Matter Read More »
Make me fall back in love with you. I have been studying your discipline for the last three years, and as I find myself a step away from entering in the industry I have always aspired to be part of, I’m starting to realise it will not work. I have always considered you one of …
How can a concept win Cannes Lions Health Grand Prix for Good, the most awards ever at Lions Health—four gold Lions, four silvers and one bronze, at D&AD Impact, and now the Goodvertising Grand Prix at Cristal Festival? “The Immunity Charm,” is an initiative from Afghanistan’s Ministry of Health, with McCann Health and McCann Worldgroup Partner that tackles a …
Immunity Charm: tradition & storytelling that saves lives Read More »
Take the widespread challenge of hygiene amongst kids. And a schoolchild covered in chalk. Now how about harnessing the power of design thinking to solve both issues simultaneously? Savlon have done just that. Focusing on rural areas, where access to hand wash may be limited, they ingeniously combine something they already have: chalk from using …
How play can turn hands healthy Absolutely love this case, which I spotted during the D&AD Festival in London. On Children’s Day, Savlon India introduced their playful solution “Healthy Hands Chalk Sticks” to encourage hygiene and hand washing among children. The initiative brings fond memories of similar examples where fun or play is used to change …
What if we treated people with cancer or parkinson’s the way we treat addicts? That’s the question First Call is asking with this eye opening campaign to #StopTheShame and start a discussion about addiction. The hope is to help people struggling with a drug or alcohol addiction and their families to feel less ashamed over something they cannot always …
If you don’t smoke you might relate to the feeling of getting extremely annoyed by the provocative act of someone lighting a cigaret right in front of you on the sidewalk or the bike lane? As a dedicated non-smoker it can almost ruin my day when this happens, and I somehow picture my lungs getting more and …
