Highly sustainable and high performance The Cloudneo is a fully recyclable running shoe. It is made using the highest quality sustainable materials but also minimises waste. Most running shoes have over 60 components from several different material families. Cloudneo has less than 10 components made from one material family (making it even easier to turn the Cloudneo …
A Cannes Lions first: “Open House for Good” (OHFG!) encourages everyone to open up their venues, beach, cabana, yacht, event space during Cannes Lions and discuss the most important topic of our time: Sustainability in all its social, environmental, economic and ethics dimensions. This initiative aims at creating an inclusive moment when everyone can take …
A Cannes Lions first: “Open House for Good” (OHFG!) Read More »
Although 5 months’ delayed, we want to extend a massive congratulations to the winners of the Goodvertising Awards 2021. Goodvertising Awards are like no other award. You cannot enter, but each year a select panel of judges chooses the Top 10 initiatives worldwide viewed as the most impactful, creative, and scalable. The awards are part …
Announcing the Winners for the Goodvertising Awards 2021 Read More »
With 2022 falling into one of the top 10 hottest years, simply cracking a cold one won’t provide respite from the swelter. Coors Light, the beer brand, has introduced ‘Chillboards,’; a new ad campaign that aims to decrease the temperature in apartment buildings by placing ads on their roofs. By painting giant, sunlight-reflecting advertisements on …
Empty promises are rife these days with every brand claiming to be a saint one way or another. Our founder, Thomas Kolster, highlights the problem with this in his book The Hero Trap. Greenwashing is not only a manipulative tactic to get consumers to buy into cover-ups, it is also a straight up lie that …
The Palau Legacy Project has launched a new campaign to educate people and bring awareness on how to respect the country’s environment and local culture. The Ol’au Palau is the first tourism initiative that creates a space where new experiences and places can only be accessed through sustainable action – not the size of your …
April 22nd has been known as Earth Day since 1970, when people across the world partake in activities to do something good for our beautiful blue planet. What started as a movement of environmental awareness in 1970 has resulted in policy changes that led to the creation of the Environmental Protection Agency, as well as …
While companies mainly focus on cutting Co2 in their supply chain, marketing has only recently seen changes to have a more climate-friendly impact. Companies and agencies have started to calculate their Co2 emissions from media planning for example. Vodafone Germany has taken their marketing to a next level of climate consciousness. Their #loveshareprotect TVC …
#LoveShareProtect – yes, marketing can have a sustainable supply chain too Read More »
Black Friday marks the beginning of the Christmas season, and buyers flock to stores, jam websites, and lose their heads a little to get the best deals before everything is sold out. Vivo Barefoot is a popular footwear brand having their own Black Friday initiative – with a really great twist. ReVivo is a resale …
Although this powerful video came out in April 2020 we feel that, since our recent spotlight on COP26, it maintains its relevance and amplifies an urgent call to action today. #FridaysForFuture began in August 2018, inspired by Greta Thunberg and other activists and their countless and ongoing protests against the climate crisis. The video highlights …
Our House is On Fire: Are We Sweating It Enough? Read More »
