A Cannes Lions first: “Open House for Good” (OHFG!) encourages everyone to open up their venues, beach, cabana, yacht, event space during Cannes Lions and discuss the most important topic of our time: Sustainability in all its social, environmental, economic and ethics dimensions. This initiative aims at creating an inclusive moment when everyone can take …
A Cannes Lions first: “Open House for Good” (OHFG!) Read More »
Although 5 months’ delayed, we want to extend a massive congratulations to the winners of the Goodvertising Awards 2021. Goodvertising Awards are like no other award. You cannot enter, but each year a select panel of judges chooses the Top 10 initiatives worldwide viewed as the most impactful, creative, and scalable. The awards are part …
Announcing the Winners for the Goodvertising Awards 2021 Read More »
Since we took note of this campaign, the most frequently asked question has been, “How can drinking Vodka be a form of climate action?” Coming a close second has been the statement, “This sounds like green-washing to me”. But after hearing more about this initiative, the general consensus is, “Well then, I guess I must …
Goodvertising Awards Winner 2020: “Climate Action Vodka” Read More »
Far more than “just advertising” and more than an attention-grabbing campaign, “Pay it forward” by FCB Inferno and The Big Issue (UK) is the world’s first resealable magazine and an effective driver of digital inclusion and the financial inclusion of homeless people. Even in these challenging and unusual times, it’s making a difference to vendors …
Goodvertising Awards Couch Conversation with the Creators of “Pay it Forward”. Read More »
Meet the “modern-day” milkman, Loop. In truth, that feels like an understatement of the uniqueness and impact that Terracycle are and continue to develop through their passion project, Loop. So what is Loop, we ask? It’s a global reuse platform where they help retailers and brands to package and resell products in a reusable …
Two weeks ago, the “Goodvertising or Badvertising” adventure began. This week, challenging the “do-good” efforts of companies continues but with a twist, and your involvement is needed. As many people have and are still are facing misfortunes, there’s ample reason to re-think what the festive season means. This in part means, examining the narratives created …
Welcome to the first episode of “Goodvertising or badvertising” with Thomas Koster! Thomas Kolster, Founder and CEO of Goodvertising Agency is mostly known as “Mr Goodvertising”. He’s also the author of the pioneering books, Goodvertising and The Hero Trap. He’s judged every global award show there is in the advertising industry. But in this …
