A Cannes Lions first: “Open House for Good” (OHFG!) encourages everyone to open up their venues, beach, cabana, yacht, event space during Cannes Lions and discuss the most important topic of our time: Sustainability in all its social, environmental, economic and ethics dimensions. This initiative aims at creating an inclusive moment when everyone can take …
A Cannes Lions first: “Open House for Good” (OHFG!) Read More »
Although 5 months’ delayed, we want to extend a massive congratulations to the winners of the Goodvertising Awards 2021. Goodvertising Awards are like no other award. You cannot enter, but each year a select panel of judges chooses the Top 10 initiatives worldwide viewed as the most impactful, creative, and scalable. The awards are part …
Announcing the Winners for the Goodvertising Awards 2021 Read More »
When you look at most creative work in the sustainability, do-good, #goodvertising-space it does look worthy at first sight. But when you take a closer look, it’s a fata morgana. As a creative industry, we still have a long way to go to truly solve social and environmental challenges. And it’s on you and me …
Burger King does it again! They’re always “on point”, “on-brand” and delivering an important response to the COVID-19 challenge in France.
Back in 2012 Thomas Kolster put together what was possibly the first list of creative ‘Awards for Good’ in his seminal Goodvertising: Creative Advertising that Cares book. There were 12 including Cannes Lions International Festival of Creativity (Grand Prix for Good), D&AD (White Pencil), The One Club for Creativity (One Show: Green Pencil), Effie Worldwide …
So why was I so excited to sit on this jury? Because for a long time I’ve been doing my best to get companies’ attention – to tell them how they should see sustainability as an opportunity! So to be offered a seat at the table where the lines are drawn up for what constitutes …
Mr Goodvertising joins the Cannes Lions 2019 SDG Jury! Read More »
It’s been great to be back in Lagos again even though it’s been less than 11 months ago since I was last here. This time joining Creativity Week, a local representative of Cannes Lions, aiming to raise the level of creativity across East and West Africa. Applaudable! But what really enticed me to accept the …
Originally published on sustainablebrands.com When advertisers enter the world’s priciest commercial break during the Super Bowl, you’d expect them to have a powerful message that would strengthen the brand, like E-trade’s talking baby from 2008; relaunch the brand in a new courageous direction, like Apple’s “1984”; or simply be an attention grabber, like VW’s 2011 Darth Vader ad — but this year seemed more like the warm-up …
The official Goodvertising review of Super Bowl 2019 Read More »
Thomas is a contributor to AdWeek where he recently shared some of his thoughts on brands and purpose. Click here to read the original article. In a branding sense, purpose has become like Pokémon. Everybody is searching for it, but nobody really knows why. Much like the obsession with lifestyle we saw from brands in the ‘90s, …
Thomas Kolster on AdWeek: real purpose solves problems Read More »
The sought after D&AD Impact Pencils were recently awarded in New York and they live up to D&AD’s reputation: They are the industry’s most difficult award to win. Check out the winners and see if you could have done better. Denmark was present with just a few projects: Gorillamedia Agency and a project about what …
D&AD jury member: Ideas are not enough, sweat is missing Read More »
