Voices

Canon: Restory – From the ACT Responsible Awards 2022

In July 2021, Belgium experienced the most destructive floods in its history. The damage caused by the deluge was enormous: over 220.000 houses were destroyed (on a population of 11 million) but also tens of thousands of photos were ruined. Although these ruined photos do not represent a lot of financial value, their emotional value …

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A Cannes Lions first: “Open House for Good” (OHFG!)

A Cannes Lions first: “Open House for Good” (OHFG!) encourages everyone to open up their venues, beach, cabana, yacht, event space during Cannes Lions and discuss the most important topic of our time: Sustainability in all its social, environmental, economic and ethics dimensions. This initiative aims at creating an inclusive moment when everyone can take …

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Announcing the Winners for the Goodvertising Awards 2021

Although 5 months’ delayed, we want to extend a massive congratulations to the winners of the Goodvertising Awards 2021. Goodvertising Awards are like no other award. You cannot enter, but each year a select panel of judges chooses the Top 10 initiatives worldwide viewed as the most impactful, creative, and scalable. The awards are part …

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Keeping a’breast’ of body positivity – a little too far?

This month, Adidas unveiled their new sports bra range using a rather controversial advert that showcased 25 sets of bare breasts, causing a bit of a ruckus on Twitter and other social media platforms. The brand justified the ad saying that their new sports bra range comes in 43 styles because women’s breasts come ‘in …

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Most Creative Work is Do-Good Fata Morganas

When you look at most creative work in the sustainability, do-good, #goodvertising-space it does look worthy at first sight. But when you take a closer look, it’s a fata morgana. As a creative industry, we still have a long way to go to truly solve social and environmental challenges. And it’s on you and me …

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In Post-Lockdown Thailand, Not Sharing Is The New Caring With “Bucket For 1”

Those who’ve been to a famous ‘full moon party’ have probably heard of the “Sharing Bucket”. It’s a common sight at parties in Thailand, where party-goers share a drink with different straws from the same bucket. Groups would sit together and pass the bucket around, sipping and sharing. Sounds fun, right? In this Covid era, …

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