A Cannes Lions first: “Open House for Good” (OHFG!) encourages everyone to open up their venues, beach, cabana, yacht, event space during Cannes Lions and discuss the most important topic of our time: Sustainability in all its social, environmental, economic and ethics dimensions. This initiative aims at creating an inclusive moment when everyone can take …
A Cannes Lions first: “Open House for Good” (OHFG!) Read More »
Although 5 months’ delayed, we want to extend a massive congratulations to the winners of the Goodvertising Awards 2021. Goodvertising Awards are like no other award. You cannot enter, but each year a select panel of judges chooses the Top 10 initiatives worldwide viewed as the most impactful, creative, and scalable. The awards are part …
Announcing the Winners for the Goodvertising Awards 2021 Read More »
When you look at most creative work in the sustainability, do-good, #goodvertising-space it does look worthy at first sight. But when you take a closer look, it’s a fata morgana. As a creative industry, we still have a long way to go to truly solve social and environmental challenges. And it’s on you and me …
He gave us “desert rose”, “shape of my heart” and most recently the “Englishman in New York”, Sting, performed the soundtrack for “The Hiring Chain” in honour of World Down Syndrome Day 2021. “The Hiring Chain” is all about beginning a new cycle of good in your community in a very practical and simple way. …
The Hiring Chain for World Down Syndrome Day 2021 Read More »
In 2001, the world’s largest chocolate companies supported the Harkin-Englel Protocol which was meant to be a commitment to end modern slavery and illegal child labour from the choloclate supply chain. Sadly, not much has changed in 20 years. It’s reported that over 1.5 million children and at least 30 000 victims of modern slavery …
Another year has passed and the competition for the Goodvertising Awards was definitely stiff. The Goodvertising Awards are not awards that can be entered. They are selected from thousands of campaigns to have been produced in 2020. For Goodvertising, agency name, sizeable budgets, nationality and prestige are of no consequence. These awards are about recognising …
Sponsored campaign post With a new short film, Germany’s international broadcaster Deutsche Welle highlights what keeps autocrats up at night: a free and independent press. For more than 50 years, DW has supported unbiased information and democratic values in over 180 countries worldwide. A working, independent press plays a major role in countries where people …
Leroy Merlin is an international home improvement and gardening retailer that has 47 stores in Italy. Every year it runs around 2,500 free in-store DIY courses for clients who want to improve their home improvement skills. The courses are a source of waste, since the work done in the lessons is subsequently thrown away. Recognising …
The 2030 Calculator aims to enhance impact transparency and democratize fast and reliable product carbon footprint calculations. In turn readily available and consistent calculations enable labeling of all products, so that producers and consumers alike can contribute to reaching the cut in 50 % of emissions by 2030. Transparency will create a new kind of …
New Carbon Footprint Calculator to Support Climate Action Read More »
Battersea, creative agency FCB Inferno and media agency MG OMD, have launched the latest work from their ‘Rescue Is Our Favourite Breed’ platform with a new film showing ‘Rescues to the Rescue’. The UGC film, set to Jess Glynne’s track “I’ll Be There”, is a celebration of all the different ways that rescue dogs and cats are helping people …
Battersea and FCB Inferno launch ‘Rescues to the Rescue’ film Read More »
