Domestic violence is one of those topics – we know we should talk about it, but we simply just don’t. We feel too uncomfortable around it and we would rather sweep it under the rug than being confronted with it. DVNSW wanted to change this stigma by raising awareness and get people talking. So a day …
After 30 years of campaigning HIV doesn’t make the headlines anymore, but the stigma of HIV remains. Many still wouldn’t shake hands with an HIV positive person, and don’t even mention accidentally drinking from the same cup! With the fear of getting fired from their jobs or rejected by friends and loved ones, it’s no wonder people …
In November 2016 French NGO Aides launched a print ad campaign to promote the good news that HIV-positive people who are on effective treatment no longer transmits the virus. Today anti-retroviral drugs are so effective, they can make the virus undetectable in the blood and sexual fluids of affected people, and undetectable in this case means uninfectious. Aides Revelation …
What do women really want? What is truly sexy? LifeStyles Condoms have found that it is much more than just looks and abs that make men attractive to women. With the introduction of the ”Smart is Sexy” campaign a closer look reveals that sexy is more about intelligence, ambition, confidence and openmindedness than what first …
Before the Rio 2016 Paralympic Games, Channel 4 released this amazing campaign featuring 140 disabled athletes and superhumans. The campaign had to beat the very successful campaign of 2012, that first called the outstanding paralympic athletes superhumans. “Meet The Superhumans” form 2012 was the campaign that helped the Paralympics sell out for the first time, …
Chipotle’s E. coli accident has without doubt been the biggest food story this year in the US – and they’ve done their best to recover. Following their beautifully crafted A Love Story-commercial with a continuous focus on real food without the chemistry, they’ve created a game where you can win a free burrito. All the …
When Studio Brussels, one of Belgium’s biggest radio stations, wanted to raise awareness for their yearly charity drive, “Music for Life,” they enlisted the help of a young black boy. Armed with the information that every 15 seconds a child dies from a disease contracted from a lack of drinkable water, they decided to use …
In order to raise awareness and most importantly funds for AIDS treatment in Africa and India, Keep A Child Alive (a charity started by Alicia Keys and Leigh Blake, a renowned charity worker), in association with world famous celebrities created the Digital Death campaign. Celebrities as well known as Lady Gaga, Justin Timberlake, Alicia Keys, …
The University of Engineering and Technology, needed a solution to get students interested in applying for an engineering programme. The university believes the world can be changed through engineering, so they decided to start by changing tier city. Lima is the world’s second largest desert capital, so many people suffer due to the lack of …
“Rak” is the polish word for “cancer”. Rak’n’Roll is a polish charity organization. Since 2009 they have been helping women to recover after trauma of mastectomy – a surgical removal of one breast. The campaign is based on a simple insight: Life without one breast is a life in mono. Rak’n’Roll is there to help …
