As debate rages over the devastating effect of plastic waste on our oceans, Greenpeace brings the message home to the future – kids. With its trademark no-punches-pulled approach, the environmental organization shows a group of young children bursting with excitement on their visit to an aquarium, only to have the smiles wiped swiftly off their …
“to inspire, promote and federate the actors of the advertising communications industry around social responsibility and sustainable development and to share good practices”. This is the main mission of ACT Responsible, an international non profit association who have stood in solidarity as the Advertising Community Together since 2001, in the wake of the 9-11 bombings. In a world …
“We won’t accept a world where autistic people are shut away. We know that people don’t set out to be judgmental towards autistic people. The problem is that they often don’t see the autism, they just see somebody acting in a way that isn’t familiar to them.” Mark Lever, Chief Executive of the National Autistic Society (NAS), …
We live in a world where it’s never been easier to be disenchanted, disempowered, detached from hope. So far removed from our true purpose and protection of the planet that gives us life. Can the power of youth be the force that uplifts, encourage and, ultimately, saves us? It seems Greenpeace has the answer. Encouraged by …
Written by Alvise Bortolato & Alice Fortuna The customer is not always right, but the planet is: how advertising has to take an intransigent position in favour of it. The ultimate challenge. The capitalist economic system has somehow realised it did not do its math well. Rather, in its frantic race for growth, it has …
Calling the shots on creativity, The Gunn Report’s global index for creative excellence in advertising recently revealed their selection from the past year, featuring more than a few great goodvertising causes. Trying a more humorous take on the adopt a dog idea, Pedigree suggest a rescued pet to replace the child you lose …
Shots Fired: Gunn Report reveals goodvertising treasures Read More »
What does it mean, to use creativity for good? How can we harness the strength of storytelling, turn advertising into a tool for good, and make our work matter more? See some interviews and insights from last year’s D&AD festival on just that, soon to be repeated this year on 24th-26th April in London! See more about it here. …
Creativity for Good at the Upcoming D&AD Festival Read More »
How can a concept win Cannes Lions Health Grand Prix for Good, the most awards ever at Lions Health—four gold Lions, four silvers and one bronze, at D&AD Impact, and now the Goodvertising Grand Prix at Cristal Festival? “The Immunity Charm,” is an initiative from Afghanistan’s Ministry of Health, with McCann Health and McCann Worldgroup Partner that tackles a …
Immunity Charm: tradition & storytelling that saves lives Read More »
A sign that symbolises one of the most popular parts of Christmas, the red cross at the base of these Christmas trees will touch most of our souls, remembering time spent decorating with whatever wacky decorations are at hand. But this X marks the support not only of the tree itself, but also a family …
How would you feel if you had nowhere you belonged, no place to call home? Without a nation to belong to and a flag to call your own, what can you the call yourself? Today millions of refugees all over the world are rootless, forced away from everything they loved and stripped of any feelings …
