The Big Issue has enlisted the help of celebrities including Gary Lineker, Roger Daltrey and Vincent Kompany to announce the launch of Pay It Forward, which turns The Big Issue into the world’s first resellable magazine. The system, created by creative agency FCB Inferno and powered by Monzo, means each magazine can be sold-on each …
Sir David Attenborough, Stephen Fry, Catherine Tate, Alison Steadman and Asim Chaudhry are backing a new campaign for The Wildlife Trusts, calling for nature’s recovery in the UK. We’re featuring it to our lovely readers all over the world, however, as this is by no means the only country in the world for whom this …
Badger, Ratty, Mole and Toad Strike Out for a Wilder Future Read More »
In the Phillippines, the lives of those living with a number of different conditions – amongst which HIV/AIDS is only one – is often a struggle as they’re considered taboo by many. Procter & Gamble brand, Vicks, launched the campaign A Touch of Care to address these taboos: “The purpose of the Vicks brand is …
The launch of Christmas adverts – mainly tv commercials – attract a lot of attention every year in the UK. Traditionally department store, John Lewis, has been the one to lead the way with supermarkets, Sainsbury’s and Waitrose, putting up fierce competition. The biggest ad agencies hope to get the chance to come up with something …
How being banned from TV got supermarket ad seen by everybody Read More »
Beautiful imagery doesn’t cut it alone when you’re trying to make the world a better place but this stunning video from WWF does a great job communicating just how great are the ramifications of our everyday choices as consumers on planet earth. The video, created by UK based Uncommon Creative Studio, is part of their campaign …
What is the collective noun for a group of drones? A flock? A watch? A sentinel? A guardian as it turns out. Today sees the launch of ‘A Guardian’ – a glorious drone-shot film for charity OverAndAboveAfrica, using collective nouns to romance the beauty of animal groups across Africa. But at the same time highlighting …
Epic all-drone shot film highlights poaching threat to animal collectives Read More »
On International Anti-Slavery Day, 18 October, U itch I scratch released a powerful video giving a voice to the voiceless victims of human trafficking. As one of the fastest growing organised crimes in the world, these vulnerable women are in more need than ever of someone speaking on their behalf to draw attention to the …
The film is a reimagination of the effects of deforestation in Sumatra, where natural habitats are being destroyed to meet the increasing demand for crops, such as Palm Oil. As a result the Sumatran tiger, rhino and elephant are critically endangered and the Sumatran orangutan has been pushed to the edge of extinction . Tragically, …
Jungle book characters face depressing life in the city Read More »
What the hell…? you might be thinking, particularly if you’ve sampled the plush pleasures of the Ritz-Carlton in its iconic Marina Bay, Singapore location. What on earth was going on? The set-up: A group of diners was invited to a four-course meal at the Ritz-Carlton hotel, with dishes prepared by renowned Italian-born chef Massimo Pasquarelli. …
The image of a collapsed polar bear with a St George Cross on its side and the words ‘England till I dye’ took a lot of flak when it appeared wrapping Britain’s Metro newspaper ahead of the football World Cup 2018 in Russia. Outrage took many forms, from commuters throwing the paper down in disgust …
Paddy Power pokes the (polar) bear ahead of Russia 2018 Read More »
