Beautiful imagery doesn’t cut it alone when you’re trying to make the world a better place but this stunning video from WWF does a great job communicating just how great are the ramifications of our everyday choices as consumers on planet earth. The video, created by UK based Uncommon Creative Studio, is part of their campaign to let the UK public know that it’s time to make a choice.

Check out the video below and go make good choices – we have the solutions, we just need the will! As they so eloquently put it:

We are the first generation to know we are destroying the world. And we’re the last that can do anything about it.


Join the #FightForYourWorld http://ow.ly/47je30mq0nB

Credits: Campaign Creative Direction: Uncommon Creative Studio Advert Creative and Production: Uncommon Creative Studio, Strange Beast Macro photography and infinity room direction: Daren Rabinovitch of Encyclopedia Pictura Voiceover: Ghostpoet, [PIAS] Recordings & Jonathan Pryce Music: instrumental version of ‘Animal Parade’, taken from the band Brolin’s album The Delta.

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