LAFA (the Stockholm Aids Prevention Program) wanted to raise awareness about the increasing AIDS statistics in Stockholm, change the associations people had with condoms and prevent disease. Rather than focus on the negative aspects – if you don’t wear a condom you could have an unwanted child, contract an STD and die; they concentrated on …
The Great Green Wall is an ambitious, African-led initiative to grow an 8,000km line of trees across the entire African continent. It’s being grown in the Sahel, a region on the southern border of the Sahara Desert that is being devastated by climate change. The UN wanted help to raise the profile of the project …
There are only 3,200 Tigers remaining in the wild. If awareness and conservation efforts don’t ramp up, Tigers will be extinct within a decade. The world might not be noticing the big cats, but love to watch millions of cat videos, so the cats were put to good use. “The Kitty” was launched – a …
I got to admit as a teenager my first deodorant was Axe Musk. Yeah, you can ridicule me, but imagine a teenage boy pumped with testosteron watching the overtly sexist campaigns featuring the commercial version of paradise full of turned-on women not virgins that’s like kicking in an open door. For the multinational Unilever under …
In this ambitious poster campaign in Switzerland, 200 posters painstakingly re-created their background so that the poster seemed not to be there at all. Superimposed onto each poster was an image that depicted the global issues with which Amnesty International is currently dealing – including torture, human rights abuses, unfair detention and child soldiers. By …
It’s not happening here, but it is happening now Read More »
How cool is a skateboard designed by bears? In Hungary WWF and Cirus Skateboards convinced the two bears, Móric and Vackor, to scratch, bite and savage 7 limited edition skateboards as part of a visual project called ‘Designed By Nature’. The skateboards were just auctioned off to support wildlife and nature preservation. Impact: Each skateboard …
