admin

  While companies mainly focus on cutting Co2 in their supply chain, marketing has only recently seen changes to have a more climate-friendly impact. Companies and agencies have started to calculate their Co2 emissions from media planning for example. Vodafone Germany has taken their marketing to a next level of climate consciousness. Their #loveshareprotect TVC …

#LoveShareProtect – yes, marketing can have a sustainable supply chain too Read More »

Black Friday marks the beginning of the Christmas season, and buyers flock to stores, jam websites, and lose their heads a little to get the best deals before everything is sold out. Vivo Barefoot is a popular footwear brand having their own Black Friday initiative – with a really great twist. ReVivo is a resale …

Black Friday: Most Important Savings Read More »

Although this powerful video came out in April 2020 we feel that, since our recent spotlight on COP26, it maintains its relevance and amplifies an urgent call to action today. #FridaysForFuture began in August 2018, inspired by Greta Thunberg and other activists and their countless and ongoing protests against the climate crisis. The video highlights …

Our House is On Fire: Are We Sweating It Enough? Read More »

The climate crisis is a topic hotter than global warming, and people are becoming increasingly aware of how poor decisions made by certain brands are affecting our beautiful planet. Many brands have jumped on the green bandwagon, making unsubstantiated claims (known as greenwashing) to boost sales by playing on people’s genuine feelings of good-conscience buying. …

Innocent: Maybe Not So Much Read More »

The 12th of November marked the end of the UN Conference on Climate Change, where large announcements were made by world leaders, brand leaders, NGOs and activists. With deadly weather conditions and countless major warnings from environmentalists, we have more than enough evidence we need for everyone to see that the climate crisis is going …

Cop26: Action or Hot Air? Read More »