Health

Cannes 21: Dove’s “Courage is Beautiful” Bags 2 Awards

Dove’s “Courage Is Beautiful” campaign honouring doctors and nurses battling the coronavirus has won the Print & Publishing Grand Prix and a Gold honour for Outdoors at Cannes. The campaign, created by Ogilvy’s London and Toronto offices, comprised images of emotional and fatigued nurses and doctors with facial scars caused by the wearing of PPE …

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Immunity Charm: tradition & storytelling that saves lives

How can a concept win Cannes Lions Health Grand Prix for Good, the most awards ever at Lions Health—four gold Lions, four silvers and one bronze, at D&AD Impact, and now the Goodvertising Grand Prix at Cristal Festival? “The Immunity Charm,” is an initiative from Afghanistan’s Ministry of Health, with McCann Health and McCann Worldgroup Partner that tackles a …

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Cristal’s most impressive campaigns, over coffee

We join James Temple, CCO at RGA and President of the data, IoT and marketing innovation jury, who tells us about his favourites at Cristal this year. Namely: The Aland Index This initiative by the Nordic Aland Bank features a (compostable!) credit card that measures the carbon footprint of your consumption. Their wider Baltic Sea Project …

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