Cristal’s most impressive campaigns, over coffee

We join James Temple, CCO at RGA and President of the data, IoT and marketing innovation jury, who tells us about his favourites at Cristal this year. Namely:

The Aland Index

This initiative by the Nordic Aland Bank features a (compostable!) credit card that measures the carbon footprint of your consumption. Their wider Baltic Sea Project aims to protect the oceans and allow people to offset their actions. Sowing the seed of sustainability so other banks can do similarly!

Find out more here

Immunity Charm

This bracelet uses the stickiness of storytelling to immediately inform doctors of a child’s vaccination record, encouraging others’ to ensure they are up to date. The charm was created by Afghanistan’s Ministry of Health with McCann Health and McCann Worldgroup Partner as part of their Immunity Project.

More info available here



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