Last year D&AD Impact awarded Greenpeace’s campaign Rang-tan. It was after picked up by Iceland for their Christmas ad and caused a social media storm, which helped the campaign deliver on a massive scale and speed. The colaboration led to 1.2 million people signed Greenpeace’s palm oil petition, businesses committed to taking the issue more …
Created by BBDO New York and directed by Rachel McDonald via Biscuit Filmworks, the film shows men in different but common situations that women often face during their periods, such as leaving a stain on bedsheets or accidentally dropping pads or tampons. The film ends with the line, “If we all had periods, would we be more …
Women in India spend twice as many hours as men, watching content online. But given the data speeds on mobile devices in India, there is evidently some downtime while watching video content. In fact, ALTBalaji’s subscribers stare at the buffering symbol for an average of 18 seconds per episode. Which means, their entire women subscriber …
Buffering symbol changed to fight against breast cancer Read More »
Since 2017, both The Danish Cancer Society and safety nonprofit TrygFonden have been working with &Co to change these rates by educating the Danes about the importance of protecting themselves in the sun. Through a platform called “Help a Dane” the agency has created a number of campaigns that encourage Danish people to be more …
The Danish Cancer Society takes a new approach to prevent sunburn Read More »
The campaign, created by Grey, is based on research by WWF which found people were consuming about 2000 small pieces of plastic every week, equivalent to 5 grams a week, 21 grams a month. According to WWF, 5 grams of plastic is equivalent weight of a credit card. To drive this point home, the campaign …
The digital “DisCO2unt Billboard” is a campaign concept created by Publicis Romania, was performed in Bucharest, which, according to the TomTom Traffic Index, is the second most polluted capital in Europe and the most congested city on the European continent. According to the agency, the campaign, that ran in April, targeted the many Romanians who …
Hearing loss disconnects people from life, affecting them physically, emotionally, behaviorally, work-wise, and socially. It’s also one of the most overlooked and invisible disabilities. “Disability” and “accessibility” tend to refer to ramps and wide spaces for wheelchairs. But enabling “effective communication” for the deaf is never considered by public venues and events, especially at concerts …
Prostate Cancer UK recently launched their new advertising campaign called “Men, we are with you” that celebrates men. The main aim with this campaign is to inspire people to join with the organisation and be a part of solving the problem; stopping a man dying every 45 minutes from prostate cancer. And not just because the …
FASD is the most common form of preventable brain injury in babies. But despite the fact that one in 20 children in the US has the disease, everyone has wildly different opinions on what amount of alcohol is “safe” to consume while being pregnant. But the truth is that no amount is safe. So, to …
Confronting the idea of ”safe” drinking during pregnancy Read More »
What the hell…? you might be thinking, particularly if you’ve sampled the plush pleasures of the Ritz-Carlton in its iconic Marina Bay, Singapore location. What on earth was going on? The set-up: A group of diners was invited to a four-course meal at the Ritz-Carlton hotel, with dishes prepared by renowned Italian-born chef Massimo Pasquarelli. …
