As debate rages over the devastating effect of plastic waste on our oceans, Greenpeace brings the message home to the future – kids. With its trademark no-punches-pulled approach, the environmental organization shows a group of young children bursting with excitement on their visit to an aquarium, only to have the smiles wiped swiftly off their …
Welcome to the paradise of Palau. But like many places that bear such a title, this proud island nation suffers the consequences of its beauty, with tourism taking its toll on the environment. Another island, Baracay, went so far as to courageously cut off their lifeblood industry for 6 months to clean up, allow the …
Palau Pledge: An Ingenious Way to Promote Eco Tourism Read More »
5 years ago, 1138 people were killed and 2500 injured in the largest industrial tragedy in recent history. The world was awoken to the injustice caused by the world’s second most polluting industry: fashion. Years on, with little compensation from the multi billion dollar Rana Plaza foundation, and workplace safety still lacking (see the story). But Fashion Revolution …
It’s not often we get to see behind the scenes of the US President’s day to day activities. Not often we need to, what with his… transparency on Twitter. But here you have it, a Daily-Mail style look-in at Trump’s latest shenanigans, shot by British artist Alison Jackson. We can’t quite work out if he’s lost the …
“to inspire, promote and federate the actors of the advertising communications industry around social responsibility and sustainable development and to share good practices”. This is the main mission of ACT Responsible, an international non profit association who have stood in solidarity as the Advertising Community Together since 2001, in the wake of the 9-11 bombings. In a world …
We live in a dangerous time. A country 5 times larger than North Korea is amassing the greatest chemical threat ever known. Yet its aggressive expansion is being ignored. Governments refuse sanctions, and leading corporates continue to profit from it. The battle for the Pacific has already been lost. But this is just the start. Expanding its borders …
We live in a world where it’s never been easier to be disenchanted, disempowered, detached from hope. So far removed from our true purpose and protection of the planet that gives us life. Can the power of youth be the force that uplifts, encourage and, ultimately, saves us? It seems Greenpeace has the answer. Encouraged by …
What does it mean, to use creativity for good? How can we harness the strength of storytelling, turn advertising into a tool for good, and make our work matter more? See some interviews and insights from last year’s D&AD festival on just that, soon to be repeated this year on 24th-26th April in London! See more about it here. …
Creativity for Good at the Upcoming D&AD Festival Read More »
It was a sad Super Bowl. Sad, as only Trump can say it. Saaad. On the one hand, a fast-talking, cunning clown tried to sell me stuff as ad land usually does best. On the other, I felt emotionally mistreated by a sobbing stranger playing curling with my heart. Corporate America appears not to care …
Our popular Goodvertising format carried across 40+ markets from brands like P&G and Adidas to agencies like Anomaly continues. It’s the ideal way to bring your brand or agency up-to-speed with Goodvertising and the fast moving purpose movement and through practical exercises learn how to create work that makes a difference for people & planet as …
Goodvertising Workshops: Make Your Work & Voice Matter Read More »
