The article ‘Most creative work is do-good fata morganas’ drew my attention. It appeals to my experience as an architect, referring to a project [my firm] did to help one man and his son. Two men were forced by their municipality to leave a square in town, where they repaired bicycles for 25 …
When you look at most creative work in the sustainability, do-good, #goodvertising-space it does look worthy at first sight. But when you take a closer look, it’s a fata morgana. As a creative industry, we still have a long way to go to truly solve social and environmental challenges. And it’s on you and me …
To remind everyone of Women’s Day, MullenLowe Delta and its client Banco Pichincha, the main sponsor of Liga Deportiva Universitaria de Quito, held a special soccer match at the team’s stadium – Rodrigo Paz Delgado- remembering the importance of sports equality through hosting an invisible soccer match. It was a game without any soccer players …
The Unseen Players: Tackling Worldviews on Women’s Football Read More »
“Sometimes you have to make something to make a difference” are words that one wouldn’t expect to hear from a national mint but The Royal Australian Mint dares say them. And they are said with the intent of surmising what their world-first initiative is set to achieve. Recently, The Royal Australian Mint has created the …
We all know that children are the future but how often is this reflected in the decisions our institutions make? If you ask Capital of Children, the answer clearly is, “Not often enough!” This is why they’re launching the first-ever Children’s General Assembly, a series of debates worldwide to challenge political thinking. Considering that …
Your Invitation: The First-Ever Children’s General Assembly Read More »
Since we took note of this campaign, the most frequently asked question has been, “How can drinking Vodka be a form of climate action?” Coming a close second has been the statement, “This sounds like green-washing to me”. But after hearing more about this initiative, the general consensus is, “Well then, I guess I must …
Goodvertising Awards Winner 2020: “Climate Action Vodka” Read More »
Those who’ve been to a famous ‘full moon party’ have probably heard of the “Sharing Bucket”. It’s a common sight at parties in Thailand, where party-goers share a drink with different straws from the same bucket. Groups would sit together and pass the bucket around, sipping and sharing. Sounds fun, right? In this Covid era, …
In Post-Lockdown Thailand, Not Sharing Is The New Caring With “Bucket For 1” Read More »
He gave us “desert rose”, “shape of my heart” and most recently the “Englishman in New York”, Sting, performed the soundtrack for “The Hiring Chain” in honour of World Down Syndrome Day 2021. “The Hiring Chain” is all about beginning a new cycle of good in your community in a very practical and simple way. …
The Hiring Chain for World Down Syndrome Day 2021 Read More »
Swedish furniture-manufacturing giant, IKEA, made the claim that they will be 100% circular by 2030 as a way of reducing their environmental impact. A bold claim and very good intentions; which it appears they are taking steps towards making good on. Recently, IKEA UK officially released disassembly instructions for six of their most popular items. …
About a decade ago a concept, turned book, turned movement and ultimately, our agency, Goodvertising. All for the purpose of making advertising and creative agencies a force for good. Today, the compact version of the ground-breaking Goodvertising book is available for free. When we decided to do a complimentary version, we made sure that it’s …
Complimentary Compact Version of the Goodvertising book. Read More »
