Two years in the making, based on real reports and using real women, “2 break the silence” is an initiative that seeks to be more than “just a campaign”. According to the Fórum Brasileiro de Segurança Pública (Brazilian Public Safety Forum), or FBSP, a woman is assaulted every two minutes in Brazil. In taking a …
The creators of “The 2020 Calculator” Mathias Wikstrom (CEO, Doconomy) and Johan Phil (Executive Creative Director, The Farm) have achieved a remarkable feat in creating a system that makes one “put your money where your mouth is”. It is not easy to achieve that with most things in life, much less with personal climate commitments …
Goodvertising Awards Couch Conversation With The Creators of “The 2020 Calculator” Read More »
3rd-year French design students, Hugo Maupetit and Vivian Fischer, have created an innovative initiative of collecting discarded chewing gum and transforming the waste into colourful, recycled plastic skateboard wheels. The students’ installed a select number of collection boards in urban areas of Nantes, France, where passersby could paste their used gum; as opposed to dropping …
From The Street To The Street: Skateboard Wheels Made From Gum Read More »
It appears the usual pattern, which has scarcely been noticed, has been that medication makes us better but makes the earth sick. How so? Because after completing our courses of medication we throw away the packaging, assuming it would be recycled or responsibly disposed of but much of this has ended up in landfills and …
The article ‘Most creative work is do-good fata morganas’ drew my attention. It appeals to my experience as an architect, referring to a project [my firm] did to help one man and his son. Two men were forced by their municipality to leave a square in town, where they repaired bicycles for 25 …
When you look at most creative work in the sustainability, do-good, #goodvertising-space it does look worthy at first sight. But when you take a closer look, it’s a fata morgana. As a creative industry, we still have a long way to go to truly solve social and environmental challenges. And it’s on you and me …
To remind everyone of Women’s Day, MullenLowe Delta and its client Banco Pichincha, the main sponsor of Liga Deportiva Universitaria de Quito, held a special soccer match at the team’s stadium – Rodrigo Paz Delgado- remembering the importance of sports equality through hosting an invisible soccer match. It was a game without any soccer players …
The Unseen Players: Tackling Worldviews on Women’s Football Read More »
“Sometimes you have to make something to make a difference” are words that one wouldn’t expect to hear from a national mint but The Royal Australian Mint dares say them. And they are said with the intent of surmising what their world-first initiative is set to achieve. Recently, The Royal Australian Mint has created the …
We all know that children are the future but how often is this reflected in the decisions our institutions make? If you ask Capital of Children, the answer clearly is, “Not often enough!” This is why they’re launching the first-ever Children’s General Assembly, a series of debates worldwide to challenge political thinking. Considering that …
Your Invitation: The First-Ever Children’s General Assembly Read More »
Since we took note of this campaign, the most frequently asked question has been, “How can drinking Vodka be a form of climate action?” Coming a close second has been the statement, “This sounds like green-washing to me”. But after hearing more about this initiative, the general consensus is, “Well then, I guess I must …
Goodvertising Awards Winner 2020: “Climate Action Vodka” Read More »
