Earlier this year we awarded The Goodvertising Awards to 10 exceptional works for good from around the world. Among them was The Tampon Book, an initiative to challenge Germany’s classification of tampons as a luxury good and the 19% tax that accompanies this classification. The campaign designed a clever way around this law to the …
Never has there been a greater need to restore trust in news outlets than now. Somewhere between a global health crisis, economic challenges and a climate crisis “the truth has never been worth so much”; lending the words of the initiative called The Most Valuable News. This case is of a newspaper that wanted to …
The gaming industry tends to focus on mostly action or sports but this time, the likes of Xbox did good on their belief that gaming is for all. Recently, McCann London redefined gaming from being all about playing, to all about visiting. Resulting in “The Rough Guide to Xbox” – the first travel guide for …
Earlier this year we awarded them a Goodvertising Award. This time, “Mouldy Whopper” for Burger King, by Burger King Miami, INGO Stockholm, David Miami and Publicis Romania, Bucharest has been awarded the top honour of Gold Lions, above winning a Grand Prix in the Outdoor Category. We find the “Mouldy Whopper” campaign to be fresh, …
Dove’s “Courage Is Beautiful” campaign honouring doctors and nurses battling the coronavirus has won the Print & Publishing Grand Prix and a Gold honour for Outdoors at Cannes. The campaign, created by Ogilvy’s London and Toronto offices, comprised images of emotional and fatigued nurses and doctors with facial scars caused by the wearing of PPE …
Cannes 21: Dove’s “Courage is Beautiful” Bags 2 Awards Read More »
The World Federation of Advertisers (WFA) with the support of other global organisations including Cannes Lions, Advertising Week, Effie Worldwide, agency association VoxComm, and more are running a global survey on diversity and inclusion of the advertising and marketing industry until 02 July 2021. This is to assess the composition of the industry and how inclusive …
Diversity & Inclusion: How Good Is Our Industry At It? Read More »
Two years in the making, based on real reports and using real women, “2 break the silence” is an initiative that seeks to be more than “just a campaign”. According to the Fórum Brasileiro de Segurança Pública (Brazilian Public Safety Forum), or FBSP, a woman is assaulted every two minutes in Brazil. In taking a …
The creators of “The 2020 Calculator” Mathias Wikstrom (CEO, Doconomy) and Johan Phil (Executive Creative Director, The Farm) have achieved a remarkable feat in creating a system that makes one “put your money where your mouth is”. It is not easy to achieve that with most things in life, much less with personal climate commitments …
Goodvertising Awards Couch Conversation With The Creators of “The 2020 Calculator” Read More »
3rd-year French design students, Hugo Maupetit and Vivian Fischer, have created an innovative initiative of collecting discarded chewing gum and transforming the waste into colourful, recycled plastic skateboard wheels. The students’ installed a select number of collection boards in urban areas of Nantes, France, where passersby could paste their used gum; as opposed to dropping …
From The Street To The Street: Skateboard Wheels Made From Gum Read More »
It appears the usual pattern, which has scarcely been noticed, has been that medication makes us better but makes the earth sick. How so? Because after completing our courses of medication we throw away the packaging, assuming it would be recycled or responsibly disposed of but much of this has ended up in landfills and …
