In order to raise awareness and most importantly funds for AIDS treatment in Africa and India, Keep A Child Alive (a charity started by Alicia Keys and Leigh Blake, a renowned charity worker), in association with world famous celebrities created the Digital Death campaign. Celebrities as well known as Lady Gaga, Justin Timberlake, Alicia Keys, …
In China, 200,000 children go missing every year. That’s one child EVERY 3 minutes. Every time a child goes missing, time is of the essence. But by law, the child needs to be gone for 24 hours just to be listed as missing. By that time, it’s normally too late. With millions of smartphone users …
How do you get people to change behaviour and do the right thing? How do you incentivise doing good? Volkswagen answered these questions with The Fun Theory. They staged four different public interventions: a piano staircase, a bin with a fifty-foot drop, the bottle-bank arcade, fast lanes in supermarkets and subways and a speed-camera lottery. …
Almedalen is Sweden’s biggest and most important annual political venue. In a limited and crowded area, politicians, lobbyists and journalists get together to discuss tomorrow’s politics. The problem is that the regular young person whose future is being discussed is nowhere to be heard during this very week. Crossing Boarders is a foundation working to …
The University of Engineering and Technology, needed a solution to get students interested in applying for an engineering programme. The university believes the world can be changed through engineering, so they decided to start by changing tier city. Lima is the world’s second largest desert capital, so many people suffer due to the lack of …
Nike Betterworld is Nike’s umbrella term for all of their projects for good. This includes a TV commercial made solely from recycled Nike ads, soccer jerseys made from recycled plastic bottles and Nike’s GreenXchange program – which aims to share sustainable business ideas and patents across companies. Of the big three sports brands, it really …
“Rak” is the polish word for “cancer”. Rak’n’Roll is a polish charity organization. Since 2009 they have been helping women to recover after trauma of mastectomy – a surgical removal of one breast. The campaign is based on a simple insight: Life without one breast is a life in mono. Rak’n’Roll is there to help …
In order to educate India’s growing youth population about environmental issues, Garnier launched the World’s First 100% Recycled Newspaper campaign in partnership with The Times of India. This campaign encouraged Indian youth to submit green and sustainable ideas on a dedicated website. For every idea submitted, Garnier would buy 10 kg of used paper. This …
LAFA (the Stockholm Aids Prevention Program) wanted to raise awareness about the increasing AIDS statistics in Stockholm, change the associations people had with condoms and prevent disease. Rather than focus on the negative aspects – if you don’t wear a condom you could have an unwanted child, contract an STD and die; they concentrated on …
From research, OgilvyOne recognised that Singapore is one of the most rapidly aging countries in Asia. Currently, 8% of the population is above the age of 60 with this figure projected to increase to 19% by 2030. But whilst there are more senior citizens now than ever, increasingly depression and loneliness are prevalent. In fact, …
