D&AD Impact exists to recognise creative ideas that are driving positive change. This is done by elevating purposeful products, initiatives and campaigns This year, the Future Impact Programme showed a new way forward. This category encompasses all ideas that impact the natural world. From the preservation of the planet to enabling communities to live sustainably …
The EthicMark® Awards continued identifying advertising and communications that uplift the human spirit and society. The Awards honour media campaigns inspiring progress toward global awareness and the Sustainable Development Goals. EthicMark® goals and criteria raise the ethical bar: showcasing communications which reinforce healthy lifestyles and behaviors for consumers, youth and community. The product and the company/organisation …
Brand urbanism is a term defining a new role for brands in the public urban space. The presence of brands, advertising etc. in public spaces is nothing new – but what is new are the consumer-citizens’ strong expectations to brands. Expectations to brands means that the companies have to take responsibility and ownership of their …
Thomas Kolster as a part of JCDecaux’ new initiative Read More »
A melting chocolate snowy owl, monkey, African elephant and frog symbolise the earth’s heating-up and its effect on the environment. The animals were selected because they represent the fate of all wildlife as a result of climate change. In Finland, the snowy owl is extremely endangered because of climate change. Frogs all over the world …
Fairtrade shows how climate change is a threat to cocoa trees Read More »
“This car demonstrates our commitment to our recycled plastics ambition and how, together with our supply base, we can make it without compromising on quality and design,” senior vice president from Volvo procurement, Martina Buchhauser, says. The company clarified this statement on their official blog: “Volvo is continually seeking new ways to reduce our environmental impact across …
Who doesn’t remember the frustrations and difficulties that teenage life brings for both young people and their parents? A deeply emotional and important stage in a family’s life and one that FCB Hamburg embraced as the backdrop to the new “Make Yourself Heard” campaign for Yamaha Music Europe. “Music inspires people and can change a person’s life. …
Kolster joined TEDx Panteion University’s jam-packed event in Athens in May this year. Does advertising satisfy or create the needs of the modern human after all? Undoubtedly, advertising is one of the most misconceived professional fields in modern society and the question if advertising can be “good” often finds itself in the center of attention. …
Thomas Kolster at TEDx: Can advertising save the world? Read More »
Battersea’s research showed that when considering a pet, whilst 92% of people say they believe rescue is the right thing to do, when the time comes to get a new pet, many choose to go online and search for a specific breed instead. Another contributing factor is a fear of the unknown with a rescue …
Battersea makes rescue dogs and cats the heroes in uplifting campaign Read More »
Created by BBDO New York and directed by Rachel McDonald via Biscuit Filmworks, the film shows men in different but common situations that women often face during their periods, such as leaving a stain on bedsheets or accidentally dropping pads or tampons. The film ends with the line, “If we all had periods, would we be more …
Author and founder Thomas Kolster recently did an interview with French media La Réclame. Here, he talked about how he has changed his view on brands and sustainability since he published his book Goodvertising in 2012. His next book (which is coming out later this year!) is called “The Hero Trap”. In relation to this …
