In a video to promote the campaign, the comedians like Sarah Silverman, Ilana Glazer, John Mulaney, Uzo Aduba and Carol Burnett talk about the fact that we’re now having to wait so long to face gender equality. “I don’t know, 208 years isn’t that long. If you’re one of those big fucking turtles that lives …
Philanthropist Melinda Gates launches “Equality can’t wait” campaign Read More »
For many years, the beer brand has been part of the big problem with plastic pollution: Every year, the beverage industry uses 17 million tons of plastic to package their drinks – and much of that plastic ends up polluting the environment. Therefore, Corona teamed up with the Australian and Mexican offices of agency Leo Burnett …
Losing Blue by Corona: the cans that showed how polluted Mexico’s beaches are Read More »
The ugly Christmas sweater has become a full-blown tradition and many brands have jumped on the bandwagon. And yet, most branded Christmas sweaters are designed for fun. So in December 2018, Finnish newspaper Helsingin Sanomat came up with a more serious approach to it by designing a sweater for the ugliest topics. Helsingin Sanomat created …
Women in India spend twice as many hours as men, watching content online. But given the data speeds on mobile devices in India, there is evidently some downtime while watching video content. In fact, ALTBalaji’s subscribers stare at the buffering symbol for an average of 18 seconds per episode. Which means, their entire women subscriber …
Buffering symbol changed to fight against breast cancer Read More »
School network SOM (Samen Onderwijs Maken) in Belgium asked some children to be a part of an experiment with unsettling results. Here, they were told to pick a coloured pencil to use to fill in “skin colour” on a drawing of a person. Every child picked the light pink shade – even children with skin …
Since 2017, both The Danish Cancer Society and safety nonprofit TrygFonden have been working with &Co to change these rates by educating the Danes about the importance of protecting themselves in the sun. Through a platform called “Help a Dane” the agency has created a number of campaigns that encourage Danish people to be more …
The Danish Cancer Society takes a new approach to prevent sunburn Read More »
The campaign, created by Grey, is based on research by WWF which found people were consuming about 2000 small pieces of plastic every week, equivalent to 5 grams a week, 21 grams a month. According to WWF, 5 grams of plastic is equivalent weight of a credit card. To drive this point home, the campaign …
The airline is stepping forward to ask the aviation industry as a whole – and also individual travellers – to join forces to create a more sustainable future for aviation, together. In an open letter published this weekend in leading international newspapers including the New York Times, the Guardian, the Frankfurter Allgemeine Zeitung, the airline …
If you asked a psychologist to evaluate most brand purposes, I imagine the diagnosis would be somewhere between megalomania or delusion. The latest attention-grabbing ad from Nike hits the nail on the head. “Believe in something, even if it means sacrificing everything.” The whole purpose space has moved from being a trust-building commercial exercise to …
Brands Need to Stop Putting Themselves First When Focusing on a Purpose Read More »
Making change happen beats good intentions — and the UN Sustainable Development Goals (SDGs) have spawned creativity that actually solves issues at this year’s World Cup of Advertising: the Cannes Lions International Festival of Creativity. No doubt, campaigns addressing social and environmental issues have dominated the Cannes Lions winner’s podium, in general. But for the most part, …
Screw the Nice Gestures, Advertisers — We Need More Real Impact Read More »
