At Reinvention 2019, Ecuador, Thomas Kolster met Marco Salvador, Associate Creative Director at MullenLowe Group, who shared about their most recent goodvertising work. Cheering Cup: A 3D trophy made with live data of the cheering of 50.000 fans who attended Liga de Quito’s stadium. This is the only Ecuadorian football club that has won all …
As some people clearly struggle to practise social distancing, some of the world’s most recognisable brands have stepped in to help. Some of the big names in the industry altered their logos to show their support. After all, we are in this together! Slovenia-based creative director Jure Tovrljan also had a idea how other famous …
St. Patrick’s Day is highly celebrated not only in Ireland, but all over the world. Unfortunately, with the pandemic, people have to stay at home and all festivities have been cancelled. This year, many brands have joined together to promote the message of keeping people safe at home. Alcohol brands like Guinness and Jameson are …
BRANDS JOIN TOGETHER WITH A SOCIAL DISTANCING MESSAGE FOR ST.PARTRIK’S DAY Read More »
This month we celberated International Women’s Day. A day that has always been a chance to reflect on developments that have been made for women and to recognise how much further there is to go to truly reach gender equality. Media Zoo is an award-winning creative communications agency which has used their creativity to do …
Gold used to be the hallmark of luxury like a Trump apartment on steroids, but this is quickly giving away to an embrace of new materials and new designs. Think of that scene we’ve watched a million times in commercials from an ambassador’s reception with meticulously clad waiters carrying silver plates showcasing gold-wrapped Ferrero Roche …
Gold is out, 5000-year old rescued wood is in – as luxury is being redefined Read More »
WORKSHOPLearn how to fight purpose fatigue and create an authentic, people-first brand Most companies today are firmly on the social and environmental issues bandwagon like bees around a honey pot from oceans plastic to diversity. People are increasingly distrustful towards these efforts viewed as cheap marketing stunts meant to wow people into buying more. Thomas …
Brand urbanism is a term defining a new role for brands in the public urban space. The presence of brands, advertising etc. in public spaces is nothing new – but what is new are the consumer-citizens’ strong expectations to brands. Expectations to brands means that the companies have to take responsibility and ownership of their …
Thomas Kolster as a part of JCDecaux’ new initiative Read More »
If you asked a psychologist to evaluate most brand purposes, I imagine the diagnosis would be somewhere between megalomania or delusion. The latest attention-grabbing ad from Nike hits the nail on the head. “Believe in something, even if it means sacrificing everything.” The whole purpose space has moved from being a trust-building commercial exercise to …
Brands Need to Stop Putting Themselves First When Focusing on a Purpose Read More »
Interview with Thomas Kolster made by Young Director Award: Kolster, as one of the early pioneers in the ‘do-good’ space, coining the term ‘goodvertising’ to describe the changing advertising landscape that’s become a movement in itself, will be talking about how brands, and by extension, the filmmakers and producers who create branded work, can be – …
In the Phillippines, the lives of those living with a number of different conditions – amongst which HIV/AIDS is only one – is often a struggle as they’re considered taboo by many. Procter & Gamble brand, Vicks, launched the campaign A Touch of Care to address these taboos: “The purpose of the Vicks brand is …
