Make me fall back in love with you. I have been studying your discipline for the last three years, and as I find myself a step away from entering in the industry I have always aspired to be part of, I’m starting to realise it will not work. I have always considered you one of …
Unless you’ve been hiding under a rock of late, you may have spotted the controversy surrounding a certain H&M t-shirt. The monkey caused uproar amongst many, including several celebrities, for its racist connotations. Model Liam Mango’s mother may have argued against this, but the controversy shone a light on their clothing in general – namely, its …
2017 was rough, ya’ll. There’s some collective trauma no matter what side of the aisle or world you’re on. Case in point: the US government basically admitted to the existence of UFOs and somehow it didn’t make breaking news? It can often seem easier to tune out and remain numb than engage with or act …
It’s a rare case in which advertising for social impact can cause a complete cultural shift. But that’s what was needed to salvage the livelihoods of Colombian fishermen, who were being increasingly threatened by the invasive Lionfish. Chowing through a large chunk of their fish stocks, it was fast becoming a risk to national security. So, in an …
How can a concept win Cannes Lions Health Grand Prix for Good, the most awards ever at Lions Health—four gold Lions, four silvers and one bronze, at D&AD Impact, and now the Goodvertising Grand Prix at Cristal Festival? “The Immunity Charm,” is an initiative from Afghanistan’s Ministry of Health, with McCann Health and McCann Worldgroup Partner that tackles a …
Immunity Charm: tradition & storytelling that saves lives Read More »
Take the widespread challenge of hygiene amongst kids. And a schoolchild covered in chalk. Now how about harnessing the power of design thinking to solve both issues simultaneously? Savlon have done just that. Focusing on rural areas, where access to hand wash may be limited, they ingeniously combine something they already have: chalk from using …
A sign that symbolises one of the most popular parts of Christmas, the red cross at the base of these Christmas trees will touch most of our souls, remembering time spent decorating with whatever wacky decorations are at hand. But this X marks the support not only of the tree itself, but also a family …
How would you feel if you had nowhere you belonged, no place to call home? Without a nation to belong to and a flag to call your own, what can you the call yourself? Today millions of refugees all over the world are rootless, forced away from everything they loved and stripped of any feelings …
Where we come from and the spaces in which we grow up have enormous impact on who we turn out to be. If we don’t have space to feel safe and live out our dreams and creativity, we might not end up the way we always wanted to. All around the world, in less developed …
Brands, artists and designers out there! There’s a new commodity on the market, and it’s good! With hundred of millions of illegal firearms in the world, someone is shot every minute, and armed violence has become a global epidemic hitting developing countries especially hard. Armed violence is a worldwide problem accounting for more than 1,500 deaths …
