In July 2021, Belgium experienced the most destructive floods in its history. The damage caused by the deluge was enormous: over 220.000 houses were destroyed (on a population of 11 million) but also tens of thousands of photos were ruined. Although these ruined photos do not represent a lot of financial value, their emotional value …
Canon: Restory – From the ACT Responsible Awards 2022 Read More »
Highly sustainable and high performance The Cloudneo is a fully recyclable running shoe. It is made using the highest quality sustainable materials but also minimises waste. Most running shoes have over 60 components from several different material families. Cloudneo has less than 10 components made from one material family (making it even easier to turn the Cloudneo …
A Cannes Lions first: “Open House for Good” (OHFG!) encourages everyone to open up their venues, beach, cabana, yacht, event space during Cannes Lions and discuss the most important topic of our time: Sustainability in all its social, environmental, economic and ethics dimensions. This initiative aims at creating an inclusive moment when everyone can take …
A Cannes Lions first: “Open House for Good” (OHFG!) Read More »
Although 5 months’ delayed, we want to extend a massive congratulations to the winners of the Goodvertising Awards 2021. Goodvertising Awards are like no other award. You cannot enter, but each year a select panel of judges chooses the Top 10 initiatives worldwide viewed as the most impactful, creative, and scalable. The awards are part …
Announcing the Winners for the Goodvertising Awards 2021 Read More »
Empty promises are rife these days with every brand claiming to be a saint one way or another. Our founder, Thomas Kolster, highlights the problem with this in his book The Hero Trap. Greenwashing is not only a manipulative tactic to get consumers to buy into cover-ups, it is also a straight up lie that …
The 24th of February 2022 began with a series of terrifying events for the people of Ukraine at the hand of the Russian government. The war waged against Ukraine has been a topic on everyone’s lips since the start, and many countries have expressed strong opinions and withdrawn vital services and goods from Russia, whilst …
Help in the Ukraine – Solidarity from Big and Small Read More »
This heart-warming ad by CoorDown (an Italian non-profit organisation that promotes and protects the rights of people with Down syndrome) showcases the knock-on effect of inclusivity. When people plant an idea of good through their actions, word spreads like seeds in others and goodness grows. “And as we let our own light shine, we unconsciously give other people permission to …
There isn’t a single internet user out there who hasn’t come across an online petition at least once. You read a news article or scroll through social media and you’re bound to stumble across an online petition that prompts your contact details and the click of a button, which oftentimes redirects you to a payment …
Dove has a long-standing history of empowering ‘real’ women. There is a general consensus that women are still not being represented enough in advertising – not just for consumers, but for the women involved behind the scenes, and those chosen to be in front of the camera. The gender pay gap, misrepresentation, stereotyping, and the lack …
Displaced people are often forced to suddenly leave their homes under extreme and traumatic circumstances. These days wars, ethnic conflict and climate change are culprits of people being uprooted from their homes and communities. In all the commotion of relocating to safety, access to vital, personal documents such as school certificates and academic transcripts often …
Geoidentity: A Universal System for Study Validation Read More »
