It’s highly unlikely that wearing a pair of any sneakers will automatically result in a nail-biting adventure where you find yourself swinging from building to building; hanging on for dear life by the skin of your teeth. If that were the case, more people would wear crocs to stay on the safe side of life. …
The Starbucks experience is all about enjoying your coffee in a relaxed environment, filled with calming natural tones and the gentle buzz of people connecting with each other or working diligently in their own space. Another central element of the Starbucks experience is that you’re not identified as “sir” or “mam”. You’re called by your …
Never has there been a greater need to restore trust in news outlets than now. Somewhere between a global health crisis, economic challenges and a climate crisis “the truth has never been worth so much”; lending the words of the initiative called The Most Valuable News. This case is of a newspaper that wanted to …
The gaming industry tends to focus on mostly action or sports but this time, the likes of Xbox did good on their belief that gaming is for all. Recently, McCann London redefined gaming from being all about playing, to all about visiting. Resulting in “The Rough Guide to Xbox” – the first travel guide for …
The World Federation of Advertisers (WFA) with the support of other global organisations including Cannes Lions, Advertising Week, Effie Worldwide, agency association VoxComm, and more are running a global survey on diversity and inclusion of the advertising and marketing industry until 02 July 2021. This is to assess the composition of the industry and how inclusive …
Diversity & Inclusion: How Good Is Our Industry At It? Read More »
Two years in the making, based on real reports and using real women, “2 break the silence” is an initiative that seeks to be more than “just a campaign”. According to the Fórum Brasileiro de Segurança Pública (Brazilian Public Safety Forum), or FBSP, a woman is assaulted every two minutes in Brazil. In taking a …
The article ‘Most creative work is do-good fata morganas’ drew my attention. It appeals to my experience as an architect, referring to a project [my firm] did to help one man and his son. Two men were forced by their municipality to leave a square in town, where they repaired bicycles for 25 …
When you look at most creative work in the sustainability, do-good, #goodvertising-space it does look worthy at first sight. But when you take a closer look, it’s a fata morgana. As a creative industry, we still have a long way to go to truly solve social and environmental challenges. And it’s on you and me …
To remind everyone of Women’s Day, MullenLowe Delta and its client Banco Pichincha, the main sponsor of Liga Deportiva Universitaria de Quito, held a special soccer match at the team’s stadium – Rodrigo Paz Delgado- remembering the importance of sports equality through hosting an invisible soccer match. It was a game without any soccer players …
The Unseen Players: Tackling Worldviews on Women’s Football Read More »
“Sometimes you have to make something to make a difference” are words that one wouldn’t expect to hear from a national mint but The Royal Australian Mint dares say them. And they are said with the intent of surmising what their world-first initiative is set to achieve. Recently, The Royal Australian Mint has created the …
