The gaming industry tends to focus on mostly action or sports but this time, the likes of Xbox did good on their belief that gaming is for all. Recently, McCann London redefined gaming from being all about playing, to all about visiting. Resulting in “The Rough Guide to Xbox” – the first travel guide for virtual worlds. One can soak up the most beautiful scenery from around the world, frame by frame In so doing, Xbox has become a travel brand and an exciting one at that. With COVID now being a reality, this innovation may very well become a new way to travel as we collectively attemt to mould a different reality.