The United Nations has announced a call to arms for creators, influencers and media owners to tackle health and awareness during the coronavirus pandemic. The UN’s first-ever “open brief to creatives everywhere” aims to support the World Health Organization’s global health response to Covid-19 through highlighting public-health measures, preventing the spread of misinformation and communicating …
Last year D&AD Impact awarded Greenpeace’s campaign Rang-tan. It was after picked up by Iceland for their Christmas ad and caused a social media storm, which helped the campaign deliver on a massive scale and speed. The colaboration led to 1.2 million people signed Greenpeace’s palm oil petition, businesses committed to taking the issue more …
Battersea’s research showed that when considering a pet, whilst 92% of people say they believe rescue is the right thing to do, when the time comes to get a new pet, many choose to go online and search for a specific breed instead. Another contributing factor is a fear of the unknown with a rescue …
Battersea makes rescue dogs and cats the heroes in uplifting campaign Read More »
There’s a crisis in the UK; 1.4 million older people struggle with loneliness. 255.000 often go a whole week without speaking to anyone. Cadbury are donating the words from their Cadbury Dairy Milk bars to help. The TV run, which started the 9 September, is made in collaboration with the organisation Age UK. Cadbury has …
Cadbury and Age UK are working together to tackle loneliness Read More »
The advert, which highlights the charity’s mental health support services, will air for the first time tonight on Channel 4. Depicting a 12-year-old girl feeling distressed and afraid when at school, walking home and in her home via her phone in her bedroom. Through the advert the audience can see that that, because of social …
Barnardo’s and agency FCB Inferno launch new TV campaign to illustrate bullying Read More »
Pantone decided to address the issue directly with “Glowing, Glowing, Gone”; an awareness campaign that focuses on the vibrant but alarming colour changes in corals as a result of climate change. The campaign is a great display of how brands can correct an oversight not through apologies, but through activism, and it’s developed in partnership …
Adobe and Pantone launch colours of climate crisis Read More »
This film is an international cross-platform campaign, in the sense that the 12 European NGO’s that were behind the campaign could use it to create awareness around the topic of sex trafficking. Voiceless Women was produced by young director, Martin Nørgaard Furze, and released on 18th november 2018 on the EU International Anti-trafficking day to …
Prostate Cancer UK recently launched their new advertising campaign called “Men, we are with you” that celebrates men. The main aim with this campaign is to inspire people to join with the organisation and be a part of solving the problem; stopping a man dying every 45 minutes from prostate cancer. And not just because the …
The objective of the livestream, that will last 450 years, is to raise awareness to the growing problem of plastic pollution, and to raise 400.000 signatures for a petition that will be presented to key global leaders at the United Nations meeting on the environment. The launch of the livestream worked has a hook to …
WWF creates a livestream that no one will ever finish Read More »
Created by BBH London, the short film’s aim is to raise awareness of domestic abuse and how it affects many women and children who live in daily fear of violence and abuse in their own homes. Domestic abuse is the biggest issue affecting women and children in our society today, affecting one in four women and around 800,000 children every …
