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A Cannes Lions first: “Open House for Good” (OHFG!)

A Cannes Lions first: “Open House for Good” (OHFG!) encourages everyone to open up their venues, beach, cabana, yacht, event space during Cannes Lions and discuss the most important topic of our time: Sustainability in all its social, environmental, economic and ethics dimensions. This initiative aims at creating an inclusive moment when everyone can take …

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Announcing the Winners for the Goodvertising Awards 2021

Although 5 months’ delayed, we want to extend a massive congratulations to the winners of the Goodvertising Awards 2021. Goodvertising Awards are like no other award. You cannot enter, but each year a select panel of judges chooses the Top 10 initiatives worldwide viewed as the most impactful, creative, and scalable. The awards are part …

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Most Creative Work is Do-Good Fata Morganas

When you look at most creative work in the sustainability, do-good, #goodvertising-space it does look worthy at first sight. But when you take a closer look, it’s a fata morgana. As a creative industry, we still have a long way to go to truly solve social and environmental challenges. And it’s on you and me …

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Awards for Good (Revisited)

Back in 2012 Thomas Kolster put together what was possibly the first list of creative ‘Awards for Good’ in his seminal Goodvertising: Creative Advertising that Cares book. There were 12 including Cannes Lions International Festival of Creativity (Grand Prix for Good), D&AD (White Pencil), The One Club for Creativity (One Show: Green Pencil), Effie Worldwide …

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The official Goodvertising review of Super Bowl 2019

Originally published on sustainablebrands.com When advertisers enter the world’s priciest commercial break during the Super Bowl, you’d expect them to have a powerful message that would strengthen the brand, like E-trade’s talking baby from 2008; relaunch the brand in a new courageous direction, like Apple’s “1984”; or simply be an attention grabber, like VW’s 2011 Darth Vader ad — but this year seemed more like the warm-up …

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