In order to educate India’s growing youth population about environmental issues, Garnier launched the World’s First 100% Recycled Newspaper campaign in partnership with The Times of India. This campaign encouraged Indian youth to submit green and sustainable ideas on a dedicated website. For every idea submitted, Garnier would buy 10 kg of used paper. This …
Illegal dumping is a major problem in Auckland’s central city, which can leave the streets littered, messy and rather unappealing. This isn’t exactly promoting the Clean Green New Zealand reputation every New Zealander is so very proud of. The Agency came up with an innovative idea to not only educate the surrounding businesses on correct …
Finland is the most “cash less” country of the world. The ambition was to engage all clients of the bank to save the Baltic Sea from further deterioration and create both funding and understanding to contribute to resolve the situation. As most all consumption in the Nordics is enabled by a credit/debit card transaction the …
The Great Green Wall is an ambitious, African-led initiative to grow an 8,000km line of trees across the entire African continent. It’s being grown in the Sahel, a region on the southern border of the Sahara Desert that is being devastated by climate change. The UN wanted help to raise the profile of the project …
There are only 3,200 Tigers remaining in the wild. If awareness and conservation efforts don’t ramp up, Tigers will be extinct within a decade. The world might not be noticing the big cats, but love to watch millions of cat videos, so the cats were put to good use. “The Kitty” was launched – a …
Fiat has always been known for producing nippy and efficient cars and they also have the lowest carbon emissions of any car brand in Europe. With Fiat’s move to green, their problem was finding a way to communicate this to young, digitally savvy consumers. Research found that many consumers felt they were being targeted as …
In a world first, Fiat Brazil opened up their entire car production process to the public – from conception and design to execution, allowing consumers to be involved with the project by submitting ideas for what they wanted in a car. The Fiat design team would then build the car based on the ideas. By …
By taking a fairly standard image in automotive advertising and subverting it with endangered animals driving the cars, Fiat has created adverts that not only stress physical safety, but safety for the environment too. As it stands, Fiat is currently the industry leader in terms of carbon emissions when it comes to the European car …
Recycled Soccer Jerseys – Goal! In a responsible and committed move, Nike rethought the material of their soccer jerseys for the 2010 FIFA World Cup in South Africa. They used recycled polyester, made from plastic water bottles, with up to eight bottles being used per jersey. To make these 2010 national team uniforms, Nike’s fabric …
Better World – Plastic Bottles or Soccer Jerseys? Read More »
Sri Lanka’s national English daily Ceylon Today has part of their initiative to encourage and highlight the importance of recycling, launched a series of ‘Afterlife’ ads. Even though, Sri Lankans frequently recycles, they only recycle in big quantities, forgetting the tiny pieces of paper. Ceylon Today made it their mission to put Sri Lanka on …
