Welcome to the first episode of “Goodvertising or badvertising” with Thomas Koster! Thomas Kolster, Founder and CEO of Goodvertising Agency is mostly known as “Mr Goodvertising”. He’s also the author of the pioneering books, Goodvertising and The Hero Trap. He’s judged every global award show there is in the advertising industry. But in this …
COVID19 may be front and centre of media coverage and public discourse but let’s not forget that other diseases, illnesses and unfortunate realities like accidents are still happening. With this, blood reserves need to be boosted in the United Kingdom of Great Britain (UK) and beyond. In fact, the UK has a reported deficit of …
October was dedicated to increasing awareness against cancer, especially breast cancer because of all forms of the disease, it claims the most female lives. The awareness should definitely continue beyond October so ladies (and men) do continue to self-examine regularly as 80% of breast cancer tumours are actually self detected. This brings us to November, …
Burger King does it again! They’re always “on point”, “on-brand” and delivering an important response to the COVID-19 challenge in France.
Back in 2012 Thomas Kolster put together what was possibly the first list of creative ‘Awards for Good’ in his seminal Goodvertising: Creative Advertising that Cares book. There were 12 including Cannes Lions International Festival of Creativity (Grand Prix for Good), D&AD (White Pencil), The One Club for Creativity (One Show: Green Pencil), Effie Worldwide …
Sponsored campaign post With a new short film, Germany’s international broadcaster Deutsche Welle highlights what keeps autocrats up at night: a free and independent press. For more than 50 years, DW has supported unbiased information and democratic values in over 180 countries worldwide. A working, independent press plays a major role in countries where people …
TSG Hoffenheim is the founder of the first truly fair textile and lifestyle brand – Umoja. From cotton harvest to dyeing, from sewing to shipping, the entire value chain in Uganda is fair and sustainable. The Umoja Tribe is geared for growth and intends to acquire new partners for the development aid movement. It represents …
UMOJA – the first truly fair textile and lifestyle brand Read More »
Unilever-owned India soapmaker Lux has come up with a simple idea to alert women to the importance of breast examination. In Western countries, breast cancer is one of the most common diseases affecting women of all ages. Early detection can help save women’s lives and greatly increase the chance of recovery if caught before the …
Leroy Merlin is an international home improvement and gardening retailer that has 47 stores in Italy. Every year it runs around 2,500 free in-store DIY courses for clients who want to improve their home improvement skills. The courses are a source of waste, since the work done in the lessons is subsequently thrown away. Recognising …
The 2030 Calculator aims to enhance impact transparency and democratize fast and reliable product carbon footprint calculations. In turn readily available and consistent calculations enable labeling of all products, so that producers and consumers alike can contribute to reaching the cut in 50 % of emissions by 2030. Transparency will create a new kind of …
New Carbon Footprint Calculator to Support Climate Action Read More »
