Back in 2012 Thomas Kolster put together what was possibly the first list of creative ‘Awards for Good’ in his seminal Goodvertising: Creative Advertising that Cares book. There were 12 including Cannes Lions International Festival of Creativity (Grand Prix for Good), D&AD (White Pencil), The One Club for Creativity (One Show: Green Pencil), Effie Worldwide …
Sponsored campaign post With a new short film, Germany’s international broadcaster Deutsche Welle highlights what keeps autocrats up at night: a free and independent press. For more than 50 years, DW has supported unbiased information and democratic values in over 180 countries worldwide. A working, independent press plays a major role in countries where people …
TSG Hoffenheim is the founder of the first truly fair textile and lifestyle brand – Umoja. From cotton harvest to dyeing, from sewing to shipping, the entire value chain in Uganda is fair and sustainable. The Umoja Tribe is geared for growth and intends to acquire new partners for the development aid movement. It represents …
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Unilever-owned India soapmaker Lux has come up with a simple idea to alert women to the importance of breast examination. In Western countries, breast cancer is one of the most common diseases affecting women of all ages. Early detection can help save women’s lives and greatly increase the chance of recovery if caught before the …
Leroy Merlin is an international home improvement and gardening retailer that has 47 stores in Italy. Every year it runs around 2,500 free in-store DIY courses for clients who want to improve their home improvement skills. The courses are a source of waste, since the work done in the lessons is subsequently thrown away. Recognising …
The 2030 Calculator aims to enhance impact transparency and democratize fast and reliable product carbon footprint calculations. In turn readily available and consistent calculations enable labeling of all products, so that producers and consumers alike can contribute to reaching the cut in 50 % of emissions by 2030. Transparency will create a new kind of …
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The four-minute film, “We Have to Spend More Time Together,” follows several pairs of people—longtime friends, parent and child, life partners—as they reconnect and reflect on how often they see each other—and then learn how much time that actually amounts to for the rest of their lives. Their reactions are emotional as they realize the …
Companies from across the UK’s creative industry have come together to launch The Great Reset , an initiative that hopes to maintain and promote the positive behaviours and environmental shifts created during lockdown. Global emissions have decreased by 7% thanks to lockdown, which the UN states is the same annual reduction required to keep global …
Creative technology platform Creatable and social enterprise Code Like a Girl have collaborated to remove one image to make millions of women feel welcome in tech.The campaign, called “Losing Lena”, stems from a story about how a Swedish Playboy model named Lena posed as the Miss November centerfold in 1972. A year later, the centrefold …
Celebrate the launch of Thomas Kolster’s second book – The Hero Trap! Tune in for the global launch: + special guests + music + fun + watch Thomas drink champagne Sign-up here – it’s free! And order you copy of the book from Amazon
