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Goodvertising Awards Couch Conversation with the Creators of “Pay it Forward”.

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Far more than “just advertising” and more than an attention-grabbing campaign, “Pay it forward” by FCB Inferno and The Big Issue (UK) is the world’s first resealable magazine and an effective driver of digital inclusion and the financial inclusion of homeless people. Even in these challenging and unusual times, it’s making a difference to vendors …

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Burger King buys 200 tonnes of surplus crops to give away

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Burger King France runs another fantastic initiative! As a result of COVID-19 lockdown restrictions and restaurant closures, local potato farmers have been left with a surplus of crops. Now Burger King France has purchased 200 tonnes of potatoes from these hard-pressed farmers and will be giving away 1kg bags for every drive-thru visit on 02 …

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Tony’s Chocolonely: Fighting Modern Slavery & Illegal Child Labour in the Chocolate Industry

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In 2001, the world’s largest chocolate companies supported the Harkin-Englel Protocol which was meant to be a commitment to end modern slavery and illegal child labour from the choloclate supply chain. Sadly, not much has changed in 20 years. It’s reported that over 1.5 million children and at least 30 000 victims of modern slavery …

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Goodvertising Awards Winner 2020: “Loop”

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Meet the “modern-day” milkman, Loop. In truth, that feels like an understatement of the uniqueness and impact that Terracycle are and continue to develop through their passion project, Loop.   So what is Loop, we ask? It’s a global reuse platform where they help retailers and brands to package and resell products in a reusable …

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Goodvertising Awards Winner 2020: “Pay it Forward”

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How many times have we heard that “print is dead”, “print is outdated” and other similar sentiments that undermine the power and importance of this medium? Pay it forward, a campaign by The Big Issue (UK) and FCB Inferno, scooped a 2020 Goodvertising Award for being “a breath of fresh air for an important, yet …

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The Goodvertising Awards 2020

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Another year has passed and the competition for the Goodvertising Awards was definitely stiff. The Goodvertising Awards are not awards that can be entered. They are selected from thousands of campaigns to have been produced in 2020. For Goodvertising, agency name, sizeable budgets, nationality and prestige are of no consequence. These awards are about recognising …

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Nando’s RSA’s Spicy Christmas Jingle

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Not everyone is having a particularly merry Christmas and this year Nando’s South Africa has expressed those sombre sentiments. M&C Saatchi Abel, created a tongue in cheek Christmas jingle using the signature wit associated with their Portuguese fast-food client. We’re hoping you’re having a better time than expressed. If not, hang in there ;)…  

Podcast: Diving into the new Goodvertsing course

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As recently announced, we’ve launched a Goodvertising course in partnership with Cannes Lions on 42 Courses. Our team is ecstatic because we work day and night to spread the Goodvertising (and Hero Trap) messages to more brands, agencies, creatives and individuals across the globe. This project is, therefore, only helping to accelerate our mission for …

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New Goodvertising Course in Partnership with Cannes Lions, on 42courses.com

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We are very proud and happy to announce that an in-depth Goodvertising course has been launched in partnership with Cannes Lions International Festival of Creativity and 42courses.com!   These days brands function in a completely different landscape. Consumers are more selective and vocal about what they buy into, bringing brands under more intense and public …

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