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Sustainability 2019 and beyond. Biomimicry, less meat and more windpower…

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Biomimicry, blockchain technology, neurodiversity, less meat and more windpower. This is the future of sustainability…or is it? Is it more, less – or something else entirely? We’ll explore this and so much more at the Sustainable Brands Nordic event in Copenhagen on 24 January where iconic industry giants like Carlsberg, ISS and Interface will join …

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A newly launched, conscious advertising network strives to stop advertising abuse

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What on earth is CAN and why should I care? CAN is a voluntary coalition, which strives to ensure that ethics catch up with the technology of modern advertising. CAN has already gathered over 30 organisations including brands like BodyShop, industry giants like Accenture Interactive, and full service agencies such as Gyro. CAN attempts to …

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How being banned from TV got supermarket ad seen by everybody

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The launch of Christmas adverts – mainly tv commercials – attract a lot of attention every year in the UK. Traditionally department store, John Lewis, has been the one to lead the way with supermarkets, Sainsbury’s and Waitrose, putting up fierce competition. The biggest ad agencies hope to get the chance to come up with something …

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#FightForYourWorld

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Beautiful imagery doesn’t cut it alone when you’re trying to make the world a better place but this stunning video from WWF does a great job communicating just how great are the ramifications of our everyday choices as consumers on planet earth. The video, created by UK based Uncommon Creative Studio, is part of their campaign …

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Epic all-drone shot film highlights poaching threat to animal collectives

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What is the collective noun for a group of drones? A flock? A watch? A sentinel? A guardian as it turns out. Today sees the launch of ‘A Guardian’ – a glorious drone-shot film for charity OverAndAboveAfrica, using collective nouns to romance the beauty of animal groups across Africa. But at the same time highlighting …

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