According to Ipsos, when it comes to social responsibility, sustainable packaging will speak directly to consumers’ emotional side. Some companies have already been taking advantage of consumers’ increasing social responsibility; Carlsberg, for instance, have developed a six-pack where glue replaces the plastic wrapping. And the same example of responsibility is seen at Starbucks where they …
The Big Issue has enlisted the help of celebrities including Gary Lineker, Roger Daltrey and Vincent Kompany to announce the launch of Pay It Forward, which turns The Big Issue into the world’s first resellable magazine. The system, created by creative agency FCB Inferno and powered by Monzo, means each magazine can be sold-on each …
It’s been great to be back in Lagos again even though it’s been less than 11 months ago since I was last here. This time joining Creativity Week, a local representative of Cannes Lions, aiming to raise the level of creativity across East and West Africa. Applaudable! But what really enticed me to accept the …
Sir David Attenborough, Stephen Fry, Catherine Tate, Alison Steadman and Asim Chaudhry are backing a new campaign for The Wildlife Trusts, calling for nature’s recovery in the UK. We’re featuring it to our lovely readers all over the world, however, as this is by no means the only country in the world for whom this …
Badger, Ratty, Mole and Toad Strike Out for a Wilder Future Read More »
In the Phillippines, the lives of those living with a number of different conditions – amongst which HIV/AIDS is only one – is often a struggle as they’re considered taboo by many. Procter & Gamble brand, Vicks, launched the campaign A Touch of Care to address these taboos: “The purpose of the Vicks brand is …
Does the term ‘Gender Pay Gap’ ring a bell? Differentiated prices on BVG, who run Berlin’s public transport, recently highlighted the gender pay gap through the introduction of the ‘Frauenticket’: a ticket that cost €5.50 rather than the standard €7 – approximately 21% less, which is the average amount women in Germany earn less than …
Neste, a global leader in renewable diesel and renewable jet fuel made from waste and residues and one of the world’s most sustainable companies, is introducing the sustainable ‘Zero Vacation’. The Zero Vacation is a part of Neste’s Zero Island project that looks for different ways to reach zero emissions in Sweden. The vacations take …
ABSOLUT has been known to stand out with their innovative and creative advertising campaigns in markets across the globe. Not until recently, however, did they target Slovakia with a major campaign – but what a way to start! Taking on the hot topic of diversity in their new campaign film and pairing it with a …
Doconomy and Mastercard have announced their joint effort to combat climate change by enabling DO – a free mobile banking service that lets users track, understand and reduce their CO2 footprints through carbon offsetting. The launch of DO sets a new standard for purpose-driven payment services and is a great example of how partnerships can empower …
Stronger together – Mastercard and Doconomy partner up Read More »
Article originally published on ArabAd. Palau Pledge As tourism is taking its toll all over the world on the environment, it’s great to see a tropical paradise demanding its visitors to pay respect. The campaign has done well across the award circuit and it’s well deserved with its simple, but powerful execution. I’ve always loved scalable ideas – and …
