The Good Campaign Kickstarter project launched on 13 November 2018 – on World Kindness Day.The goal of The Good Campaign project is to crowdfund the first advertising campaign to promote human kindness that is sponsored and created by people and for people…not a brand or product. It’s a platform that promotes kindness and doing good …
Thomas is a contributor to AdWeek where he recently shared some of his thoughts on brands and purpose. Click here to read the original article. In a branding sense, purpose has become like Pokémon. Everybody is searching for it, but nobody really knows why. Much like the obsession with lifestyle we saw from brands in the ‘90s, …
Thomas Kolster on AdWeek: real purpose solves problems Read More »
“We live in a time where we are constantly bombarded with information. Distractions from social media notifications, emails, breaking news and pop up messages have become the norm. Has our love for technology made us blind? Have we lost our ability to focus on what really matters? We have to modify technology before it modifies …
Mission: modify technology before it modifies us Read More »
The launch of Christmas adverts – mainly tv commercials – attract a lot of attention every year in the UK. Traditionally department store, John Lewis, has been the one to lead the way with supermarkets, Sainsbury’s and Waitrose, putting up fierce competition. The biggest ad agencies hope to get the chance to come up with something …
How being banned from TV got supermarket ad seen by everybody Read More »
Beautiful imagery doesn’t cut it alone when you’re trying to make the world a better place but this stunning video from WWF does a great job communicating just how great are the ramifications of our everyday choices as consumers on planet earth. The video, created by UK based Uncommon Creative Studio, is part of their campaign …
What is the collective noun for a group of drones? A flock? A watch? A sentinel? A guardian as it turns out. Today sees the launch of ‘A Guardian’ – a glorious drone-shot film for charity OverAndAboveAfrica, using collective nouns to romance the beauty of animal groups across Africa. But at the same time highlighting …
Epic all-drone shot film highlights poaching threat to animal collectives Read More »
On International Anti-Slavery Day, 18 October, U itch I scratch released a powerful video giving a voice to the voiceless victims of human trafficking. As one of the fastest growing organised crimes in the world, these vulnerable women are in more need than ever of someone speaking on their behalf to draw attention to the …
The sought after D&AD Impact Pencils were recently awarded in New York and they live up to D&AD’s reputation: They are the industry’s most difficult award to win. Check out the winners and see if you could have done better. Denmark was present with just a few projects: Gorillamedia Agency and a project about what …
D&AD jury member: Ideas are not enough, sweat is missing Read More »
Action speaks louder than words. National Geographic launches a clever new definition for your TV called #GreenDefinition to cut up to 50% of your TVs energy consumption – and you can barely see the difference. Sometimes all it takes to change things in a greener direction is simply to challenge our current practices.
Who hasn’t shed a tear to IKEA’s iconic Spike Jonze commercial from 2002 the Lamp, where an old lamp is abandoned besides a thrash can and gives way to a new? A swedish guy at the end delivering the toungue-in-cheek message: “Many of you feel bad for this lamp. That is because you’re crazy. It …
