I can see clearly now…..are you sure?

Tis the season to be jolly! But also, tis the season to go to Christmas parties, drink a bit more than you probably should….and then get behind the wheel to drive home, putting yourself and others at risk. While a number of initiatives over the years have reduced the number of DUI-related incidents in Denmark it remains a point of focus, particularly during the Christmas season.

The Unsharp Bus campaign from Copenhagen based agency, &Co, in collaboration with The Danish Road Safety Council is an attempt to address this by encouraging people to take the bus home after the Christmas party through reminding us how alcohol impairs our vision, blurring the features of city busses.

Have you planned how you’re going to get home after the parties you’re going to? Take the bus, buddy up, bring a sleeping bag – just don’t drink and drive!

Client: The Danish Road Safety Council
Ad Agency: & Co./NoA
Creative Director: Thomas Hoffmann
Creative Director: Robert Cerkez
Concept: Mikkel Møller
Concept: Ulrik Søby
Photographer: Morten Bengtsson
Final Artist: Anders Martin Jensen
Client Manager: Morten Fabricius
Client Manager: Thomas Christenson
Project Manager: Anders Antvorskov
Media supplier: Out of Home Media Aps

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