This News Story is brought to you By BeIntelligent Virtual Reality (VR) and Augmenet Reality (AR) are a trend to grow in the future: the market is still growing, but according to Valuates VR&AR market size is expected to reach USD 571.42 billion by 2025 s. The revolution that awaits VR is mainly Out-of-home, where it will …
Real Is Better. Virtual And Augmented Reality To Communicate Sustainability Read More »
Credit: Image by Getty Images – Originally featured in Ad Week In young people’s eyes, advertising was already on life-support before the pandemic. Young people already saw advertising in a coma. For millennials, there shouldn’t be any “mass” in marketing, but plenty of “me”: my ideas, my values, my life. It’s time for marketers to …
Opinion in AdWeek: SHIFTING MARKETING FROM FOCUSING ON THE MASSES TO MILLENNIALS INSTEAD Read More »
Credit: Image by DB_OBLIKOVANJE/PIXABAY – Originally featured in Sustainable Brands When it comes to Coronavirus, the climate emergency or any other disaster, we shouldn’t antagonize; rather, we should empathise. If we learn to see beyond the tips of our noses and adopt a global empathy, we’ll be able to tackle this virus — and the even …
Opinion in SB: THE CORONAVIRUS IS MAKING PUBLIC DISCOURSE SICK Read More »
A total of 1108 campaigns produced by 673 agencies for 882 brands (321 commercial brands, 444 not-for-profit, 117 governmental bodies) from 76 markets were evaluated for this latest Good Report. The Good Report ranking combines a campaign’s presence and performance inthe WARC Creative 100 (based on the campaign’s performance in the industry’s most important global …
Taking a look at winning communication strategies in times of crisis Credit: Illustration by Tam Nguyen/Ad Age – Originally featured in Ad Age Hope you’re staying safe in these challenging times. I’m super excited to This is no time to stay silent or inactive as a brand. According to a survey by the World Federation of …
At Reinvention 2019, Ecuador, Thomas Kolster met Marco Salvador, Associate Creative Director at MullenLowe Group, who shared about their most recent goodvertising work. Cheering Cup: A 3D trophy made with live data of the cheering of 50.000 fans who attended Liga de Quito’s stadium. This is the only Ecuadorian football club that has won all …
The United Nations has announced a call to arms for creators, influencers and media owners to tackle health and awareness during the coronavirus pandemic. The UN’s first-ever “open brief to creatives everywhere” aims to support the World Health Organization’s global health response to Covid-19 through highlighting public-health measures, preventing the spread of misinformation and communicating …
As some people clearly struggle to practise social distancing, some of the world’s most recognisable brands have stepped in to help. Some of the big names in the industry altered their logos to show their support. After all, we are in this together! Slovenia-based creative director Jure Tovrljan also had a idea how other famous …
St. Patrick’s Day is highly celebrated not only in Ireland, but all over the world. Unfortunately, with the pandemic, people have to stay at home and all festivities have been cancelled. This year, many brands have joined together to promote the message of keeping people safe at home. Alcohol brands like Guinness and Jameson are …
BRANDS JOIN TOGETHER WITH A SOCIAL DISTANCING MESSAGE FOR ST.PARTRIK’S DAY Read More »
This month we celberated International Women’s Day. A day that has always been a chance to reflect on developments that have been made for women and to recognise how much further there is to go to truly reach gender equality. Media Zoo is an award-winning creative communications agency which has used their creativity to do …
