The COVID 19 pandemic has led many to appreciate the environment they live in much more. Less air traffic and car traffic has given the earth a bit of a breather. Dolphins were spotted in Venice again; sheep took over villages. With less human interference nature has taken over. For a bit. While these were …
What customers need from brands to make a sustainable change Read More »
3rd-year French design students, Hugo Maupetit and Vivian Fischer, have created an innovative initiative of collecting discarded chewing gum and transforming the waste into colourful, recycled plastic skateboard wheels. The students’ installed a select number of collection boards in urban areas of Nantes, France, where passersby could paste their used gum; as opposed to dropping …
From The Street To The Street: Skateboard Wheels Made From Gum Read More »
Swedish furniture-manufacturing giant, IKEA, made the claim that they will be 100% circular by 2030 as a way of reducing their environmental impact. A bold claim and very good intentions; which it appears they are taking steps towards making good on. Recently, IKEA UK officially released disassembly instructions for six of their most popular items. …
Every year, legacy brand Patagonia release challenging, creative adverts and campaigns on Black Friday. Not because they are for it, but because Black Friday launches the retail holiday season and they’d like to encourage people to consume less. Among its hive of impressionable ads and campaigns, for 2016’s Black Friday they donated 100% of sales …
The EthicMark® Awards continued identifying advertising and communications that uplift the human spirit and society. The Awards honour media campaigns inspiring progress toward global awareness and the Sustainable Development Goals. EthicMark® goals and criteria raise the ethical bar: showcasing communications which reinforce healthy lifestyles and behaviors for consumers, youth and community. The product and the company/organisation …
“This car demonstrates our commitment to our recycled plastics ambition and how, together with our supply base, we can make it without compromising on quality and design,” senior vice president from Volvo procurement, Martina Buchhauser, says. The company clarified this statement on their official blog: “Volvo is continually seeking new ways to reduce our environmental impact across …
IKEA Canada has teamed up with agency Rethink to create a campaign showing that dumped furniture somehow can get a second life in other people’s homes. The new ad is a part of IKEA’s programme striving to become more sustainable – and make their consumers have a sustainable and recyclable mindset when needing new furniture. …
IKEA introduces a stuff monster to promote sustainable efforts Read More »
The airline is stepping forward to ask the aviation industry as a whole – and also individual travellers – to join forces to create a more sustainable future for aviation, together. In an open letter published this weekend in leading international newspapers including the New York Times, the Guardian, the Frankfurter Allgemeine Zeitung, the airline …
Sustainability has shifted from a “nice to have” to a core element of business strategy for many global companies. Author, critic, consultant, and speaker, Thomas Kolster has been on this journey transition with major brands before it was popular to start making this shift. Also known as Mr. Goodvertising, he has more than 15 years advertising …
In order to communicate the decision to remove the use of palm oil in its products, the Spanish brand TRAPA Chocolates sent an expedition to Borneo in Indonesia in September 2018. There, TRAPA Chocolates and their creative agency FCB & FiRe took a photograph of one of the rainforests threatened by the deforestation caused by …
TRAPA’s “Unrepeatable Photograph” saves area of rainforest Read More »
