“to inspire, promote and federate the actors of the advertising communications industry around social responsibility and sustainable development and to share good practices”. This is the main mission of ACT Responsible, an international non profit association who have stood in solidarity as the Advertising Community Together since 2001, in the wake of the 9-11 bombings. In a world …
Thomas Kolster was interviewed recently by Marketing & Advertising Finland. This is the translated article – you can see the original here. Enjoy! Responsibility is on everyone’s lips, but few marketing impressions have real impact – “Words and actions do not match” Danish Thomas Kolster has been going around the world for years to talk about how …
Impact vs. making a good impression: interview with M&M Finland Read More »
We live in a world where it’s never been easier to be disenchanted, disempowered, detached from hope. So far removed from our true purpose and protection of the planet that gives us life. Can the power of youth be the force that uplifts, encourage and, ultimately, saves us? It seems Greenpeace has the answer. Encouraged by …
Make me fall back in love with you. I have been studying your discipline for the last three years, and as I find myself a step away from entering in the industry I have always aspired to be part of, I’m starting to realise it will not work. I have always considered you one of …
2017 was rough, ya’ll. There’s some collective trauma no matter what side of the aisle or world you’re on. Case in point: the US government basically admitted to the existence of UFOs and somehow it didn’t make breaking news? It can often seem easier to tune out and remain numb than engage with or act …
What’s round, brown, around for a second, yet stays around forever? It’s the epitome of the everyday, the icon of a sped up society. But the recent 25p #lattelevy on the takeaway cup has caused much controversy. With its paper brown pretence, it seems innocent enough. But the plastic lining renders it almost impossible to recycle, …
We join James Temple, CCO at RGA and President of the data, IoT and marketing innovation jury, who tells us about his favourites at Cristal this year. Namely: The Aland Index This initiative by the Nordic Aland Bank features a (compostable!) credit card that measures the carbon footprint of your consumption. Their wider Baltic Sea Project …
Cristal’s most impressive campaigns, over coffee Read More »
