Who doesn’t remember the frustrations and difficulties that teenage life brings for both young people and their parents? A deeply emotional and important stage in a family’s life and one that FCB Hamburg embraced as the backdrop to the new “Make Yourself Heard” campaign for Yamaha Music Europe. “Music inspires people and can change a person’s life. …
Momondo just launched their newest purpose initiative which is a part of the “Let’s Open Our World” purpose platform. And you probably remember the DNA journey campaign from the “Let’s Open Our World” concept. The aim of this new campaign is to spark conversations and actions for a more open and diverse world. In 2019, …
WeTransfer, the company that supports creativity with an expanding portfolio of tools that move ideas and maintain focus at every stage of the creative process, has launched a new initiative which aims people off the internet and back to “the real world.” The campaign called “Please Leave” highlights the new reality that digital technologies have …
WeTransfer urges everyone on the internet to leave Read More »
These days, we don’t seem to be able to function without our phones. This phenomenon triggered designer Ralf Lambie to create SAMEN: the social tablecloth that encourages people to ignore their phones while eating. The special pockets in the tablecloth work like a Faraday Cage: no messages or calls come in, and there are no …
How can a tablecloth lead to smartphone-free dining? Read More »
We’re with Lanre Adisa, Chief Creative Officer of the lively Arknimals at multiple award winning Noah’s Ark Communications! Built on the core values of compassion, courage, curiosity, candor and camaraderie, these guys throw their whole hearts into their work and have some really inspiring and impactful campaigns to share. We discuss the nature of the …
Welcome to the paradise of Palau. But like many places that bear such a title, this proud island nation suffers the consequences of its beauty, with tourism taking its toll on the environment. Another island, Baracay, went so far as to courageously cut off their lifeblood industry for 6 months to clean up, allow the …
Palau Pledge: An Ingenious Way to Promote Eco Tourism Read More »
I’m going to be straight with you, I am not a sports fan. Sure, I’ll watch for the food and beer, but this Sunday is different. It’s the Superbowl. Which means, in between snacking on jalapeño appetisers and the game itself, the ads. And the Superbowl is, well…The Superbowl, for advertisers. Brands bring their A game …
Budweiser “Stands By” Its Emotional Approach to Superbowl Advertising Read More »
2017 was rough, ya’ll. There’s some collective trauma no matter what side of the aisle or world you’re on. Case in point: the US government basically admitted to the existence of UFOs and somehow it didn’t make breaking news? It can often seem easier to tune out and remain numb than engage with or act …
We join James Temple, CCO at RGA and President of the data, IoT and marketing innovation jury, who tells us about his favourites at Cristal this year. Namely: The Aland Index This initiative by the Nordic Aland Bank features a (compostable!) credit card that measures the carbon footprint of your consumption. Their wider Baltic Sea Project …
Cristal’s most impressive campaigns, over coffee Read More »
A sign that symbolises one of the most popular parts of Christmas, the red cross at the base of these Christmas trees will touch most of our souls, remembering time spent decorating with whatever wacky decorations are at hand. But this X marks the support not only of the tree itself, but also a family …
