marketing

Sustainability 2019 and beyond. Biomimicry, less meat and more windpower…

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Biomimicry, blockchain technology, neurodiversity, less meat and more windpower. This is the future of sustainability…or is it? Is it more, less – or something else entirely? We’ll explore this and so much more at the Sustainable Brands Nordic event in Copenhagen on 24 January where iconic industry giants like Carlsberg, ISS and Interface will join …

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The indoor generation

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We spend 90% of our life indoors. In darkness, or artificial light. We have lost touch with nature, forgotten the wonders the world has in store. The benefits of a few simple breaths of fresh air. Is this why we seem so set on destroying the planet that gives us life? Even closer to home, the …

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Controversy & creativity to make change

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We’re with Lanre Adisa, Chief Creative Officer of the lively Arknimals at multiple award winning Noah’s Ark Communications! Built on the core values of compassion, courage, curiosity, candor and camaraderie, these guys throw their whole hearts into their work and have some really inspiring and impactful campaigns to share. We discuss the nature of the …

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Goodvertising & real coffee!

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We get the chance to catch up with Iconic Speciality Coffee, a company grown out of passion for coffee, part of the Start up Slovenia programme that has enabled them to spread their of specialty coffee. The process helped them to learn how the market works, how to sell in stores, and what to change …

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Is there a ‘right kind of fear’ in advertising?

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There’s a haunting beauty in the black and white shots of weeping mourners gathered at a fresh grave, with smoke curling about them like empathetic mist. It could almost be a spoof of a thriller, a good yarn unfolding…. View and vote here. The narrator sounds young and alive as he explains that his father, …

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Hate something, change something: how marketing agencies can make a (real) difference

Palau Pledge: An Ingenious Way to Promote Eco Tourism

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Welcome to the paradise of Palau. But like many places that bear such a title, this proud island nation suffers the consequences of its beauty, with tourism taking its toll on the environment. Another island, Baracay, went so far as to courageously cut off their lifeblood industry for 6 months to clean up, allow the …

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The Fashion Revolution

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5 years ago, 1138 people were killed and 2500 injured in the largest industrial tragedy in recent history. The world was awoken to the injustice caused by the world’s second most polluting industry: fashion. Years on, with little compensation from the multi billion dollar Rana Plaza foundation, and workplace safety still lacking (see the story). But Fashion Revolution …

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The renewable revolution

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It’s not often we get to see behind the scenes of the US President’s day to day activities. Not often we need to, what with his… transparency on Twitter. But here you have it, a Daily-Mail style look-in at Trump’s latest shenanigans, shot by British artist Alison Jackson. We can’t quite work out if he’s lost the …

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The KIND of bridges businesses need to build

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Remember the company that donated the value of a Super Bowl ad in free snacks to anyone who wanted, instead of paying the extortionately overpriced airtime? A Mexican immigrant with a father who survived the Holocaust, CEO Daniel Lubetzky set up Kind Snacks, their core mission not just to provide nutritionally rich snacks to make people feel good, …

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