It can hardly be any better: A category that acclaims the creative contributions of brands and agencies to solve the world’s problems. And there is a lot to focus on because with its world goals (The Sustainable Development Goals), the UN has delivered a catalogue with 17 areas. Thomas Kolster, the man behind Goodvertising, has …
Thomas Kolster: How the sustainable development goals manage in Cannes Read More »
The digital “DisCO2unt Billboard” is a campaign concept created by Publicis Romania, was performed in Bucharest, which, according to the TomTom Traffic Index, is the second most polluted capital in Europe and the most congested city on the European continent. According to the agency, the campaign, that ran in April, targeted the many Romanians who …
Interview with Thomas Kolster made by Young Director Award: Kolster, as one of the early pioneers in the ‘do-good’ space, coining the term ‘goodvertising’ to describe the changing advertising landscape that’s become a movement in itself, will be talking about how brands, and by extension, the filmmakers and producers who create branded work, can be – …
Momondo just launched their newest purpose initiative which is a part of the “Let’s Open Our World” purpose platform. And you probably remember the DNA journey campaign from the “Let’s Open Our World” concept. The aim of this new campaign is to spark conversations and actions for a more open and diverse world. In 2019, …
Pantone decided to address the issue directly with “Glowing, Glowing, Gone”; an awareness campaign that focuses on the vibrant but alarming colour changes in corals as a result of climate change. The campaign is a great display of how brands can correct an oversight not through apologies, but through activism, and it’s developed in partnership …
Adobe and Pantone launch colours of climate crisis Read More »
Hearing loss disconnects people from life, affecting them physically, emotionally, behaviorally, work-wise, and socially. It’s also one of the most overlooked and invisible disabilities. “Disability” and “accessibility” tend to refer to ramps and wide spaces for wheelchairs. But enabling “effective communication” for the deaf is never considered by public venues and events, especially at concerts …
Sustainability has shifted from a “nice to have” to a core element of business strategy for many global companies. Author, critic, consultant, and speaker, Thomas Kolster has been on this journey transition with major brands before it was popular to start making this shift. Also known as Mr. Goodvertising, he has more than 15 years advertising …
Prostate Cancer UK recently launched their new advertising campaign called “Men, we are with you” that celebrates men. The main aim with this campaign is to inspire people to join with the organisation and be a part of solving the problem; stopping a man dying every 45 minutes from prostate cancer. And not just because the …
The objective of the livestream, that will last 450 years, is to raise awareness to the growing problem of plastic pollution, and to raise 400.000 signatures for a petition that will be presented to key global leaders at the United Nations meeting on the environment. The launch of the livestream worked has a hook to …
WWF creates a livestream that no one will ever finish Read More »
Visa, the official payment service partner of FIFA, has unveiled its global marketing campaign for the Women’s World Cup France 2019. The campaign “One Moment Can Change the Game” amplifies the meaningful moments women are creating on and off the pitch, whether it be inspiring athletic greatness on the field, influencing business outcomes or driving …
