To remind everyone of Women’s Day, MullenLowe Delta and its client Banco Pichincha, the main sponsor of Liga Deportiva Universitaria de Quito, held a special soccer match at the team’s stadium – Rodrigo Paz Delgado- remembering the importance of sports equality through hosting an invisible soccer match. It was a game without any soccer players …
The Unseen Players: Tackling Worldviews on Women’s Football Read More »
FCB Lisbon created The Coming OutDoor campaign for the ILGA, an association that works in defense of LGBTI+ people, fighting discrimination and promoting equality across Europe. The campaign launched at the end of 2019 and it explores the complicated issues around ‘coming out’. “We come out of the closet, not because we went inside but because one was built around …
FCB Lisbon and ILGA empowered people to express their sexuality Read More »
In a video to promote the campaign, the comedians like Sarah Silverman, Ilana Glazer, John Mulaney, Uzo Aduba and Carol Burnett talk about the fact that we’re now having to wait so long to face gender equality. “I don’t know, 208 years isn’t that long. If you’re one of those big fucking turtles that lives …
Philanthropist Melinda Gates launches “Equality can’t wait” campaign Read More »
The film shows the everyday life in the village seen from a young boy. Based on the insight “children learn from what they see”, the boy notices how the gender roles are clearly defined in society. He’s watching how men get to earn money or participate in sports, women are restricted to household chores. When …
Grey India launches Gillette #ShavingStereotypes Read More »
Why should toys be gender specific? According to Hasbro, playing with dolls can help children learning to care, love and protect. And this shouldn’t only include girls. So why can’t both boys and girls play with dolls? Created by the agency, Ogilvy Brazil, the “We All Can Take Care” campaign features a video showing how …
Hasbro’s Baby Alive campaign showcases boys and dolls Read More »
L’Oréal, one of the world’s leading cosmetic brands, wants businessmen in management positions to know that female power is not just a trending topic in connection with International Women’s Day. L’Oréal has teamed up with the advertising agency, McCann Worldgroup Deutschland, for a humorous campaign that simplifies the message by demonstrating the benefits of female …
L’Oréal’s new campaign has a message for men: Hire more women Read More »
It’s high time for Time’s up. Especially given this week’s announcement of the advertising equivalent for the #metoo movement coinciding with international women’s day. It’s a story that doesn’t surprise half of the population, but still shocks most. From offhand comments, to stories of individuals being taken advantage of being exposed. And, critically, a culture that …
Unless you’ve been hiding under a rock of late, you may have spotted the controversy surrounding a certain H&M t-shirt. The monkey caused uproar amongst many, including several celebrities, for its racist connotations. Model Liam Mango’s mother may have argued against this, but the controversy shone a light on their clothing in general – namely, its …
2017 was rough, ya’ll. There’s some collective trauma no matter what side of the aisle or world you’re on. Case in point: the US government basically admitted to the existence of UFOs and somehow it didn’t make breaking news? It can often seem easier to tune out and remain numb than engage with or act …
