equality

The Unseen Players: Tackling Worldviews on Women’s Football

To remind everyone of Women’s Day, MullenLowe Delta and its client Banco Pichincha, the main sponsor of Liga Deportiva Universitaria de Quito, held a special soccer match at the team’s stadium – Rodrigo Paz Delgado- remembering the importance of sports equality through hosting an invisible soccer match. It was a game without any soccer players …

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Pantene: Going home for the Holidays should be beautiful

To help amplify their stories of transformation, Pantene, GLAAD and the Trans Chorus of Los Angeles have created “Going Home for the Holidays” video series to raise awareness of the tensions and challenges LGBTQ+ community members can face. Pantene wants to celebrate & encourage individuals to be proud of who they are – whenever, wherever, and however …

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Philanthropist Melinda Gates launches “Equality can’t wait” campaign

In a video to promote the campaign, the comedians like Sarah Silverman, Ilana Glazer, John Mulaney, Uzo Aduba and Carol Burnett talk about the fact that we’re now having to wait so long to face gender equality.  “I don’t know, 208 years isn’t that long. If you’re one of those big fucking turtles that lives …

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Playboy’s bunny ears will fund campaign to end conversion therapy

The new versions of the iconic bunny ears are part of Playboy’s long legacy of supporting gay rights. The seven queer artists Seth Bogart, Winston Elliott, C. Finley, Sarah Maxwell, Nina Palomba, Favianna Rodriguez and Loveis Weiss – created colourful, celebratory pieces for Playboy’s new campaign, called “Pride Is Good.” The “Pride Is Good” campaign is raising funds and awareness for “50 …

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L’Oréal’s new campaign has a message for men: Hire more women

L’Oréal, one of the world’s leading cosmetic brands, wants businessmen in management positions to know that female power is not just a trending topic in connection with International Women’s Day. L’Oréal has teamed up with the advertising agency, McCann Worldgroup Deutschland, for a humorous campaign that simplifies the message by demonstrating the benefits of female …

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Local business never looked so good

With globalisation comes the wondrous converging of cultures across the world, sharing what they do best. But also, more controversially, the standardisation (read: McDonaldisation) of soulless chain stores. With limited resources, local business owners are hardly to blame for falling behind with their photography. Google’s seemingly untouchable algorithms weren’t helping the matter. But Canon’s campaign changed …

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The Time’s Up Trailblazers

It’s high time for Time’s up. Especially given this week’s announcement of the advertising equivalent for the #metoo movement coinciding with international women’s day. It’s a story that doesn’t surprise half of the population, but still shocks most. From offhand comments, to stories of individuals being taken advantage of being exposed. And, critically, a culture that …

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