Super Bowl LV wasn’t a year in which brands showed leadership with their sustainability messaging; but after the divisiveness, the climate emergency and the rampaging health crisis of 2020, it was a relief to have a laugh. As the Buccaneers delivered a convincing victory over the Chiefs, brands picked up the fight in the world’s most expensive advertising break and …
Thirteen years ago- yes, thirteen! Fashion- label Diesel released a “global warming ready” campaign. The series of images depicted a canal-free Venice, with bone- dry ground littered by people and parrots. Other frames depicted cities like New York, Rio de Janeiro and London as sunny, tropical and completely submerged in water. Then there was …
Biomimicry, blockchain technology, neurodiversity, less meat and more windpower. This is the future of sustainability…or is it? Is it more, less – or something else entirely? We’ll explore this and so much more at the Sustainable Brands Nordic event in Copenhagen on 24 January where iconic industry giants like Carlsberg, ISS and Interface will join …
Sustainability 2019 and beyond. Biomimicry, less meat and more windpower… Read More »
In central Amsterdam, the streets are languorous with the pungent fragrance of pot, and a coffee shop, visitors soon learn, is not primarily where you go for a cup of java. So perhaps it’s not surprising that the Dutch/Ethiopian coffee farming and roasting company Moyee has put out an ad in which coffee-drinkers express their …
What do forests, fast cars, sex, horses – oh, and mothers – have in common? Read More »
We spend 90% of our life indoors. In darkness, or artificial light. We have lost touch with nature, forgotten the wonders the world has in store. The benefits of a few simple breaths of fresh air. Is this why we seem so set on destroying the planet that gives us life? Even closer to home, the …
Now sixth in line to the throne, Britain’s Prince Harry has made a name for himself as a champion of good causes, as this recent ad, though a commercial for SodaStream, quietly confirms. Its proceeds will go to plastic waste campaigners Surfers Against Sewage, one of the seven charities chosen by the 33-year-old prince and his …
Sustainability – not a word that springs automatically to mind in the fashion sphere. Fashion has had a fairly clear split personality: ‘front-row’ status reserved for the super-rich and stick-thin; the rest of us finding joy in knock-off bargains that’ll cost us less than a round of drinks on a night out. But times they …
We’re with Lanre Adisa, Chief Creative Officer of the lively Arknimals at multiple award winning Noah’s Ark Communications! Built on the core values of compassion, courage, curiosity, candor and camaraderie, these guys throw their whole hearts into their work and have some really inspiring and impactful campaigns to share. We discuss the nature of the …
We get the chance to catch up with Iconic Speciality Coffee, a company grown out of passion for coffee, part of the Start up Slovenia programme that has enabled them to spread their of specialty coffee. The process helped them to learn how the market works, how to sell in stores, and what to change …
There’s a haunting beauty in the black and white shots of weeping mourners gathered at a fresh grave, with smoke curling about them like empathetic mist. It could almost be a spoof of a thriller, a good yarn unfolding…. View and vote here. The narrator sounds young and alive as he explains that his father, …
