What’s round, brown, around for a second, yet stays around forever? It’s the epitome of the everyday, the icon of a sped up society. But the recent 25p #lattelevy on the takeaway cup has caused much controversy. With its paper brown pretence, it seems innocent enough. But the plastic lining renders it almost impossible to recycle, …
It’s a rare case in which advertising for social impact can cause a complete cultural shift. But that’s what was needed to salvage the livelihoods of Colombian fishermen, who were being increasingly threatened by the invasive Lionfish. Chowing through a large chunk of their fish stocks, it was fast becoming a risk to national security. So, in an …
How can a concept win Cannes Lions Health Grand Prix for Good, the most awards ever at Lions Health—four gold Lions, four silvers and one bronze, at D&AD Impact, and now the Goodvertising Grand Prix at Cristal Festival? “The Immunity Charm,” is an initiative from Afghanistan’s Ministry of Health, with McCann Health and McCann Worldgroup Partner that tackles a …
Immunity Charm: tradition & storytelling that saves lives Read More »
We join James Temple, CCO at RGA and President of the data, IoT and marketing innovation jury, who tells us about his favourites at Cristal this year. Namely: The Aland Index This initiative by the Nordic Aland Bank features a (compostable!) credit card that measures the carbon footprint of your consumption. Their wider Baltic Sea Project …
Cristal’s most impressive campaigns, over coffee Read More »
Take the widespread challenge of hygiene amongst kids. And a schoolchild covered in chalk. Now how about harnessing the power of design thinking to solve both issues simultaneously? Savlon have done just that. Focusing on rural areas, where access to hand wash may be limited, they ingeniously combine something they already have: chalk from using …
A sign that symbolises one of the most popular parts of Christmas, the red cross at the base of these Christmas trees will touch most of our souls, remembering time spent decorating with whatever wacky decorations are at hand. But this X marks the support not only of the tree itself, but also a family …
Who’s really to blame for how women are portrayed in the media and in real life? According to Dove, it’s no longer enough for brands to ignore the influence they have on how the world looks, instead it’s about time to do something about it. Mindshare in Denmark set out to help Dove change the system …
Collection of the 10 best (an only) Super Bowl #Goodvertising Campaigns of 2017: Kia Niro “Hero’s Journey” by David&Goliath It’s a 10 Haircare “Super Bowl Commercial” by Havas Edge Airbnb “We Accept” by TBWAChiatDay Audi USA “Daughter” by Venables Bell & Partners Expedia “Train” by 180la Honda “Yearbooks” by RPA Advertising Coca-Cola “Together is Beautiful” by Wieden+Kennedy Budweiser “Born the Hard Way” by Anomaly Hyundai “A Better Super Bowl” by INNOCEAN Worldwide 84 …
By Thomas Kolster for The Drum, February 3, 2017 “We try harder”, “We sell, or else”, “Gives you wings”. Sorry, I can’t help but paraphrase advertising slogans, because the fact is, working in advertising is a killer. 2016 was in many ways a grueling year for humanity (and our ability to empathise), but one of …
BMW has found a great issue to solve with “The Animal Detecting Billboards”. The billboards were temporally installed on roadways at dangerous wildlife crossing areas in the spring, which is the most likely time for road kill accidents to happen. Combining LED Billboards, BMW Night Vision technology and the data generated from prior road kill …
