Super Bowl LV wasn’t a year in which brands showed leadership with their sustainability messaging; but after the divisiveness, the climate emergency and the rampaging health crisis of 2020, it was a relief to have a laugh. As the Buccaneers delivered a convincing victory over the Chiefs, brands picked up the fight in the world’s most expensive advertising break and …
It can hardly be any better: A category that acclaims the creative contributions of brands and agencies to solve the world’s problems. And there is a lot to focus on because with its world goals (The Sustainable Development Goals), the UN has delivered a catalogue with 17 areas. Thomas Kolster, the man behind Goodvertising, has …
Thomas Kolster: How the sustainable development goals manage in Cannes Read More »
We live in a world where it’s never been easier to be disenchanted, disempowered, detached from hope. So far removed from our true purpose and protection of the planet that gives us life. Can the power of youth be the force that uplifts, encourage and, ultimately, saves us? It seems Greenpeace has the answer. Encouraged by …
It was a sad Super Bowl. Sad, as only Trump can say it. Saaad. On the one hand, a fast-talking, cunning clown tried to sell me stuff as ad land usually does best. On the other, I felt emotionally mistreated by a sobbing stranger playing curling with my heart. Corporate America appears not to care …
The greatest ideas are often the simplest. This campaign to kick-start a conversation around nudity censorship on Instagram is built on a simple observation: A nipple is a nippel wether it’s a man’s or woman’s. So what level of nudity should be allowed digitally? It’s a difficult question to answer as different platforms put forward …
Genderless Nipples campaign challenges Instagram’s nudity policy Read More »
