In July 2021, Belgium experienced the most destructive floods in its history. The damage caused by the deluge was enormous: over 220.000 houses were destroyed (on a population of 11 million) but also tens of thousands of photos were ruined. Although these ruined photos do not represent a lot of financial value, their emotional value …
Canon: Restory – From the ACT Responsible Awards 2022 Read More »
A Cannes Lions first: “Open House for Good” (OHFG!) encourages everyone to open up their venues, beach, cabana, yacht, event space during Cannes Lions and discuss the most important topic of our time: Sustainability in all its social, environmental, economic and ethics dimensions. This initiative aims at creating an inclusive moment when everyone can take …
A Cannes Lions first: “Open House for Good” (OHFG!) Read More »
Although 5 months’ delayed, we want to extend a massive congratulations to the winners of the Goodvertising Awards 2021. Goodvertising Awards are like no other award. You cannot enter, but each year a select panel of judges chooses the Top 10 initiatives worldwide viewed as the most impactful, creative, and scalable. The awards are part …
Announcing the Winners for the Goodvertising Awards 2021 Read More »
The 24th of February 2022 began with a series of terrifying events for the people of Ukraine at the hand of the Russian government. The war waged against Ukraine has been a topic on everyone’s lips since the start, and many countries have expressed strong opinions and withdrawn vital services and goods from Russia, whilst …
Help in the Ukraine – Solidarity from Big and Small Read More »
This month, Adidas unveiled their new sports bra range using a rather controversial advert that showcased 25 sets of bare breasts, causing a bit of a ruckus on Twitter and other social media platforms. The brand justified the ad saying that their new sports bra range comes in 43 styles because women’s breasts come ‘in …
Keeping a’breast’ of body positivity – a little too far? Read More »
The COVID 19 pandemic has led many to appreciate the environment they live in much more. Less air traffic and car traffic has given the earth a bit of a breather. Dolphins were spotted in Venice again; sheep took over villages. With less human interference nature has taken over. For a bit. While these were …
What customers need from brands to make a sustainable change Read More »
The 59th D&AD Annual is now live, published in a free-to-access digital format. The D&AD believes in making awe-inspiring creativity accessible. Every piece of D&AD winning work is an opportunity to learn and be inspired. That’s why D&AD Annual 2021 explores this year’s Pencil winners in more breadth and depth than ever before, with insights from the craftspeople …
The article ‘Most creative work is do-good fata morganas’ drew my attention. It appeals to my experience as an architect, referring to a project [my firm] did to help one man and his son. Two men were forced by their municipality to leave a square in town, where they repaired bicycles for 25 …
When you look at most creative work in the sustainability, do-good, #goodvertising-space it does look worthy at first sight. But when you take a closer look, it’s a fata morgana. As a creative industry, we still have a long way to go to truly solve social and environmental challenges. And it’s on you and me …
Those who’ve been to a famous ‘full moon party’ have probably heard of the “Sharing Bucket”. It’s a common sight at parties in Thailand, where party-goers share a drink with different straws from the same bucket. Groups would sit together and pass the bucket around, sipping and sharing. Sounds fun, right? In this Covid era, …
In Post-Lockdown Thailand, Not Sharing Is The New Caring With “Bucket For 1” Read More »
