Every year, legacy brand Patagonia release challenging, creative adverts and campaigns on Black Friday. Not because they are for it, but because Black Friday launches the retail holiday season and they’d like to encourage people to consume less. Among its hive of impressionable ads and campaigns, for 2016’s Black Friday they donated 100% of sales …
Two weeks ago, the “Goodvertising or Badvertising” adventure began. This week, challenging the “do-good” efforts of companies continues but with a twist, and your involvement is needed. As many people have and are still are facing misfortunes, there’s ample reason to re-think what the festive season means. This in part means, examining the narratives created …
A cafe in Germany has celebrated its grand reopening to customers after lockdown by handing out pool noodles to maintain social distancing.Last Saturday the owners of the Cafe Rothe in Schwerin — a town in German — were allowed to reopen their doors to visitors after coronavirus restrictions were lifted.While people enjoyed the company and the weather, the …
German cafe tells customers to wear pool noodles to enforce social distancing Read More »
A total of 1108 campaigns produced by 673 agencies for 882 brands (321 commercial brands, 444 not-for-profit, 117 governmental bodies) from 76 markets were evaluated for this latest Good Report. The Good Report ranking combines a campaign’s presence and performance inthe WARC Creative 100 (based on the campaign’s performance in the industry’s most important global …
At Reinvention 2019, Ecuador, Thomas Kolster met Marco Salvador, Associate Creative Director at MullenLowe Group, who shared about their most recent goodvertising work. Cheering Cup: A 3D trophy made with live data of the cheering of 50.000 fans who attended Liga de Quito’s stadium. This is the only Ecuadorian football club that has won all …
As some people clearly struggle to practise social distancing, some of the world’s most recognisable brands have stepped in to help. Some of the big names in the industry altered their logos to show their support. After all, we are in this together! Slovenia-based creative director Jure Tovrljan also had a idea how other famous …
St. Patrick’s Day is highly celebrated not only in Ireland, but all over the world. Unfortunately, with the pandemic, people have to stay at home and all festivities have been cancelled. This year, many brands have joined together to promote the message of keeping people safe at home. Alcohol brands like Guinness and Jameson are …
BRANDS JOIN TOGETHER WITH A SOCIAL DISTANCING MESSAGE FOR ST.PARTRIK’S DAY Read More »
This month we celberated International Women’s Day. A day that has always been a chance to reflect on developments that have been made for women and to recognise how much further there is to go to truly reach gender equality. Media Zoo is an award-winning creative communications agency which has used their creativity to do …
Gold used to be the hallmark of luxury like a Trump apartment on steroids, but this is quickly giving away to an embrace of new materials and new designs. Think of that scene we’ve watched a million times in commercials from an ambassador’s reception with meticulously clad waiters carrying silver plates showcasing gold-wrapped Ferrero Roche …
Gold is out, 5000-year old rescued wood is in – as luxury is being redefined Read More »
WORKSHOPLearn how to fight purpose fatigue and create an authentic, people-first brand Most companies today are firmly on the social and environmental issues bandwagon like bees around a honey pot from oceans plastic to diversity. People are increasingly distrustful towards these efforts viewed as cheap marketing stunts meant to wow people into buying more. Thomas …
