Swedish furniture-manufacturing giant, IKEA, made the claim that they will be 100% circular by 2030 as a way of reducing their environmental impact. A bold claim and very good intentions; which it appears they are taking steps towards making good on. Recently, IKEA UK officially released disassembly instructions for six of their most popular items. …
About a decade ago a concept, turned book, turned movement and ultimately, our agency, Goodvertising. All for the purpose of making advertising and creative agencies a force for good. Today, the compact version of the ground-breaking Goodvertising book is available for free. When we decided to do a complimentary version, we made sure that it’s …
Complimentary Compact Version of the Goodvertising book. Read More »
When you hear “adopt a keg”, you’re likely to be thinking- “Hey, these guys and gals at Goodvertsing have too much fun for their own good!” Be that as it may 🙂 adopting a keg is a thing and there’s a good reason for it. COVID 19 restrictions have saved lives, but they’ve also killed …
Super Bowl LV wasn’t a year in which brands showed leadership with their sustainability messaging; but after the divisiveness, the climate emergency and the rampaging health crisis of 2020, it was a relief to have a laugh. As the Buccaneers delivered a convincing victory over the Chiefs, brands picked up the fight in the world’s most expensive advertising break and …
The Super Bowl LV pitch wasn’t the only place where challenges were being issued. Remember General Motor’s commercial picking a fight with Norway for being the country with the most EVs in the world? Yeah. That one. Well, Audi Norway has just issued a response:
Burger King France runs another fantastic initiative! As a result of COVID-19 lockdown restrictions and restaurant closures, local potato farmers have been left with a surplus of crops. Now Burger King France has purchased 200 tonnes of potatoes from these hard-pressed farmers and will be giving away 1kg bags for every drive-thru visit on 02 …
Burger King buys 200 tonnes of surplus crops to give away Read More »
Today, it’s Copenhagen Fashion Summit and Dunville Apparel comments on fast fashion:
Meet the “modern-day” milkman, Loop. In truth, that feels like an understatement of the uniqueness and impact that Terracycle are and continue to develop through their passion project, Loop. So what is Loop, we ask? It’s a global reuse platform where they help retailers and brands to package and resell products in a reusable …
How many times have we heard that “print is dead”, “print is outdated” and other similar sentiments that undermine the power and importance of this medium? Pay it forward, a campaign by The Big Issue (UK) and FCB Inferno, scooped a 2020 Goodvertising Award for being “a breath of fresh air for an important, yet …
Goodvertising Awards Winner 2020: “Pay it Forward” Read More »
As recently announced, we’ve launched a Goodvertising course in partnership with Cannes Lions on 42 Courses. Our team is ecstatic because we work day and night to spread the Goodvertising (and Hero Trap) messages to more brands, agencies, creatives and individuals across the globe. This project is, therefore, only helping to accelerate our mission for …
Podcast: Diving into the new Goodvertsing course Read More »
