Sandeep Chawla from dutch ad agency Cloudfactory visited Sustainable Brands 2018 in Canada and hand-picked 7 cases that proof that sustainability will lead to human and economic health and vitality. Here is Sandeep’s take on the trip. ‘SB is a global community of change makers and thought leaders who are shaping the future of commerce worldwide, …
By @thomaskolster featured in The Drum If you need change, who do you call? As ad land begins to embrace sustainability, purpose and goodvertising like a kid in a candy store, I witness agencies slide down the client’s calling list as fast as that ex who just won’t let go. The marketing industry prides itself on its …
Hate something, change something: how marketing agencies can make a (real) difference Read More »
Thomas Kolster was interviewed recently by Marketing & Advertising Finland. This is the translated article – you can see the original here. Enjoy! Responsibility is on everyone’s lips, but few marketing impressions have real impact – “Words and actions do not match” Danish Thomas Kolster has been going around the world for years to talk about how …
Impact vs. making a good impression: interview with M&M Finland Read More »
It’s high time for Time’s up. Especially given this week’s announcement of the advertising equivalent for the #metoo movement coinciding with international women’s day. It’s a story that doesn’t surprise half of the population, but still shocks most. From offhand comments, to stories of individuals being taken advantage of being exposed. And, critically, a culture that …
We live in a world where it’s never been easier to be disenchanted, disempowered, detached from hope. So far removed from our true purpose and protection of the planet that gives us life. Can the power of youth be the force that uplifts, encourage and, ultimately, saves us? It seems Greenpeace has the answer. Encouraged by …
Written by Alvise Bortolato & Alice Fortuna The customer is not always right, but the planet is: how advertising has to take an intransigent position in favour of it. The ultimate challenge. The capitalist economic system has somehow realised it did not do its math well. Rather, in its frantic race for growth, it has …
Calling the shots on creativity, The Gunn Report’s global index for creative excellence in advertising recently revealed their selection from the past year, featuring more than a few great goodvertising causes. Trying a more humorous take on the adopt a dog idea, Pedigree suggest a rescued pet to replace the child you lose …
Shots Fired: Gunn Report reveals goodvertising treasures Read More »
What does it mean, to use creativity for good? How can we harness the strength of storytelling, turn advertising into a tool for good, and make our work matter more? See some interviews and insights from last year’s D&AD festival on just that, soon to be repeated this year on 24th-26th April in London! See more about it here. …
Creativity for Good at the Upcoming D&AD Festival Read More »
It was a sad Super Bowl. Sad, as only Trump can say it. Saaad. On the one hand, a fast-talking, cunning clown tried to sell me stuff as ad land usually does best. On the other, I felt emotionally mistreated by a sobbing stranger playing curling with my heart. Corporate America appears not to care …
I’m going to be straight with you, I am not a sports fan. Sure, I’ll watch for the food and beer, but this Sunday is different. It’s the Superbowl. Which means, in between snacking on jalapeño appetisers and the game itself, the ads. And the Superbowl is, well…The Superbowl, for advertisers. Brands bring their A game …
Budweiser “Stands By” Its Emotional Approach to Superbowl Advertising Read More »
