The climate crisis is a topic hotter than global warming, and people are becoming increasingly aware of how poor decisions made by certain brands are affecting our beautiful planet. Many brands have jumped on the green bandwagon, making unsubstantiated claims (known as greenwashing) to boost sales by playing on people’s genuine feelings of good-conscience buying. …
The 12th of November marked the end of the UN Conference on Climate Change, where large announcements were made by world leaders, brand leaders, NGOs and activists. With deadly weather conditions and countless major warnings from environmentalists, we have more than enough evidence we need for everyone to see that the climate crisis is going …
Turkey is a country that’s forecasted to be most likely to be “water poor” in the future. Yet it is reported that people are wasting the resource “like there is no tomorrow” because they harbour the misconception that water is infinite. Three years ago, Finish began a campaign related to water preservation. Currently, the campaign …
Over the last years the automotive industry spent nearly a billion euros trying to sell electric cars. Though people generally agree that the future belongs to electric vehicles, only 7% are ready to buy one today. The remaining 93% still think they need more autonomy, infrastructures or to live in a big city to switch …
The creators of “The 2020 Calculator” Mathias Wikstrom (CEO, Doconomy) and Johan Phil (Executive Creative Director, The Farm) have achieved a remarkable feat in creating a system that makes one “put your money where your mouth is”. It is not easy to achieve that with most things in life, much less with personal climate commitments …
Goodvertising Awards Couch Conversation With The Creators of “The 2020 Calculator” Read More »
3rd-year French design students, Hugo Maupetit and Vivian Fischer, have created an innovative initiative of collecting discarded chewing gum and transforming the waste into colourful, recycled plastic skateboard wheels. The students’ installed a select number of collection boards in urban areas of Nantes, France, where passersby could paste their used gum; as opposed to dropping …
From The Street To The Street: Skateboard Wheels Made From Gum Read More »
It appears the usual pattern, which has scarcely been noticed, has been that medication makes us better but makes the earth sick. How so? Because after completing our courses of medication we throw away the packaging, assuming it would be recycled or responsibly disposed of but much of this has ended up in landfills and …
When you look at most creative work in the sustainability, do-good, #goodvertising-space it does look worthy at first sight. But when you take a closer look, it’s a fata morgana. As a creative industry, we still have a long way to go to truly solve social and environmental challenges. And it’s on you and me …
Since we took note of this campaign, the most frequently asked question has been, “How can drinking Vodka be a form of climate action?” Coming a close second has been the statement, “This sounds like green-washing to me”. But after hearing more about this initiative, the general consensus is, “Well then, I guess I must …
Goodvertising Awards Winner 2020: “Climate Action Vodka” Read More »
Swedish furniture-manufacturing giant, IKEA, made the claim that they will be 100% circular by 2030 as a way of reducing their environmental impact. A bold claim and very good intentions; which it appears they are taking steps towards making good on. Recently, IKEA UK officially released disassembly instructions for six of their most popular items. …
