This hilarious Super Bowl campaign is proof that car commercials actually can be fun! Obviously taking inspiration in the successful Rainforest Alliance campaign “Follow The Frog” from 2012, Kia Niro shows Melissa McCarthy as an environmental ‘trying-hard-to-be’ hero called on environment-saving tasks like saving the whales, saving the trees, and saving the glaciers. In each event, she comically fails by getting …
Are you also getting tired of having to buy a new phone every 2nd year because it’s programmed to stop working, and do you secretly wish there was a more ethical alternative to your current use of electronics? Introducing Fairphone: The world’s first ethical smartphone – fairer for the environment, fairer for the people who make it, …
As a great way to discourage people from printing out documents unnecessarily, the World Wildlife Foundation (WWF) launched a downloadable app that would let you save documents as a WWF file. This ‘.wwf’ file extension saves the document as an unprintable PDF. Thus, by sending a WWF file to another person, or someone at another …
Here’s a project, that’s going to make you smile. How do you get the personality out of some of the world’s most endangered species? Joel Sartore is an American National Geographic wildlife photographer and he came up with the answer: don’t photograph them in their natural surroundings, but put them on a set, so their …
Creativity is about taking a new look at the world around you and that’s exactly what this initiative has done. Seed bombing – a valuable weapon in fighting widespread deforestation. Thailand’s ‘seed bombing’ initiative uses planes to plant millions of trees. Technology originally developed for military purposes is being transformed and put to peaceful use …
Chipotle’s E. coli accident has without doubt been the biggest food story this year in the US – and they’ve done their best to recover. Following their beautifully crafted A Love Story-commercial with a continuous focus on real food without the chemistry, they’ve created a game where you can win a free burrito. All the …
Oh yes, the outdoor retailer Rei did it again this year. When other retailers promoted the shopping mania Black Friday Rei gave its staff the day off and encouraged people to opt outside in nature. To help aspiring adventurers choose how to #OptOutside, optoutside.rei.com featured recommended hiking trails, many run by nonprofits and supported by …
Following multiple law-suits in tech and especially the ongoing legal dispute between Samsung and Apple it was an especially bold move by Apple in 2014 on Earth Day to run this ad touting its commitment to renewables while subtly commenting on the legal brawls.
The University of Engineering and Technology, needed a solution to get students interested in applying for an engineering programme. The university believes the world can be changed through engineering, so they decided to start by changing tier city. Lima is the world’s second largest desert capital, so many people suffer due to the lack of …
Nike Betterworld is Nike’s umbrella term for all of their projects for good. This includes a TV commercial made solely from recycled Nike ads, soccer jerseys made from recycled plastic bottles and Nike’s GreenXchange program – which aims to share sustainable business ideas and patents across companies. Of the big three sports brands, it really …
