Hero’s Journey

This hilarious Super Bowl campaign is proof that car commercials actually can be fun!

Obviously taking inspiration in the successful Rainforest Alliance campaign “Follow The Frog” from 2012, Kia Niro shows Melissa McCarthy as an environmental ‘trying-hard-to-be’ hero called on environment-saving tasks like saving the whales, saving the trees, and saving the glaciers. In each event, she comically fails by getting a bit too close to the nature.

Video Case:

Leave a Comment

Your email address will not be published. Required fields are marked *