How can a concept win Cannes Lions Health Grand Prix for Good, the most awards ever at Lions Health—four gold Lions, four silvers and one bronze, at D&AD Impact, and now the Goodvertising Grand Prix at Cristal Festival? “The Immunity Charm,” is an initiative from Afghanistan’s Ministry of Health, with McCann Health and McCann Worldgroup Partner that tackles a …
Immunity Charm: tradition & storytelling that saves lives Read More »
We join James Temple, CCO at RGA and President of the data, IoT and marketing innovation jury, who tells us about his favourites at Cristal this year. Namely: The Aland Index This initiative by the Nordic Aland Bank features a (compostable!) credit card that measures the carbon footprint of your consumption. Their wider Baltic Sea Project …
Cristal’s most impressive campaigns, over coffee Read More »
Take the widespread challenge of hygiene amongst kids. And a schoolchild covered in chalk. Now how about harnessing the power of design thinking to solve both issues simultaneously? Savlon have done just that. Focusing on rural areas, where access to hand wash may be limited, they ingeniously combine something they already have: chalk from using …
A sign that symbolises one of the most popular parts of Christmas, the red cross at the base of these Christmas trees will touch most of our souls, remembering time spent decorating with whatever wacky decorations are at hand. But this X marks the support not only of the tree itself, but also a family …
The last couple of years, we at Goodvertising have been supporting the amazing people at Act Responsible and their like-minded mission. This year Thomas again joined the judging of the The Care Awards (Recognising excellence in promoting Care for people, resources and the environment) together with a great line-up of judges from all over Europe: …
Goodvertising is partnering with Cristal Festival to bring the best and boldest Goodvertising campaigns. Cristal Festival is an annual Global Summit for leading Advertising, Media and digital Communications agencies that gathers C-Level executives, hundreds of brands, agencies & tech startups for a three-day event in Courchevel, a prestigious ski resort in the French Alps.It closes …
Goodvertising is launching a Goodvertising Grand Prix together with Cristal Festival Read More »
Ready to bring out a ton of Kleenex? This emotional roller-coaster of a Volkswagen film portrays the story of a dad, his son and a car – we won’t give away more. Isn’t it interesting the amount of emotions we place in things? The newest gadget or car is not always the answer.
At Sustainable Brands 2016 in Detroit, Thomas Kolster met up with Melissa Anderson from Public Good. Public Good is a network of doers, people who want to make the world a better place. Their goal is to make moments of inspiration into inspiring action, enabling everyone to make a difference and encourage their communities to …
How would you feel if you had nowhere you belonged, no place to call home? Without a nation to belong to and a flag to call your own, what can you the call yourself? Today millions of refugees all over the world are rootless, forced away from everything they loved and stripped of any feelings …
Where we come from and the spaces in which we grow up have enormous impact on who we turn out to be. If we don’t have space to feel safe and live out our dreams and creativity, we might not end up the way we always wanted to. All around the world, in less developed …
